North America 21 November 2016 “Make America White Again”: how US racial politics led to the election of Donald Trump Just as Richard Nixon’s Southern Strategy came after civil rights protests, the President-Elect’s campaign followed an African-American president. Getty Sign UpGet the New Statesman's Morning Call email. Sign-up When President Barack Obama was elected in 2008 and 2012, there was much talk of the “Obama effect” and what his presidency would mean. In some circles, that talk leaned towards the optimistic, with visions of unity, civil rights advances, and the positive symbolism of his election given America’s history of institutionalised segregation and systematic prejudice. While many liberals have been critical of Obama’s policies and expressed disappointment about what he has done (or failed to do) in office, one underestimated effect was the other side of that coin: the counter-reaction, the anger, sadness and sense of victimisation that eight years of an African-American president would invoke in some Americans. Some of that counter-reaction could be put down to party politics. After all, nobody wants to see a rival party stay in power for too long. However, some of that anger was about something much deeper, more sinister and, in truth, more in line with an ugly historical status quo. For some, being president was simply not Obama’s rightful role in the American story; that he ever got to the White House, and for so long, was in itself a cause for concern. As time went on, I personally noticed a growing sentiment – exploited by right-wing media – that white Americans were losing out under this black president, and that white identity and culture (supposedly the de facto “American way”) were being threatened by this move towards a more open, inclusive and diverse society. That is, America as some people knew it was changing, quickly – and for the worse – as women, minorities, gay people and others were apparently being promoted, affirmed and championed at the expense of white people. Those who believed that they should exclusively be the political, social and culturally dominant participants in, and holders of, the country’s rights and privileges were increasingly aggrieved by what they perceived as statewide affirmative action that was leaving them out in the cold. One of the Americans disturbed by Obama’s election was now-President-Elect Donald Trump. His discontent became apparent in 2011 when he emerged as one of the key proponents of people on the extreme right claiming that Obama was not a US citizen and, therefore, did not legitimately hold the rights to the presidency. Objectively, there was no reason to believe that Obama was not a natural born citizen. Indeed, the real reason for taking this view was to undermine his presidency and to promote the notion that the only way a black American had become president was due to some kind of fraud or conspiracy. Given that the entirety of this nation’s civil rights activism has been based on the fight for African-Americans, other people of colour and oppressed groups to have full participatory rights and be treated fairly and equally as full American citizens (as opposed to partial ones), the Birther issue had deep racial significance. It spoke to, as well as embraced, a highly racialised worldview. At that point, Trump unequivocally aligned himself with the extreme angle of contemporary American right-wing politics. In reality, if one looks at Trump’s history, his attitudes and behavior should not that surprising. He has consistently demonstrated that he holds unsavoury and prejudiced views of people of color. It is for this reason that his open alignment with people who subscribe to the “alt-right” (a modern euphemism for people with extreme far-right views, including white supremacists) vision of America and his promotion of people like Steve Bannon is not something that should be taken lightly. What we are witnessing are the early stages of Trump’s campaign pledge to “make America great again”. Something that some – myself included – take as a coded way of saying “make America white again”. Trump’s choice of language during his campaign, and the people he has appointed since being elected, compound this interpretation of a slogan that is becoming ever more frightening. Although using division for votes is nothing new for Republicans, Trump appears to be acting directly from the Southern Strategy playbook – a Nixonian strategy from the Seventies based on the exploitation of racial tensions and divisive politics aimed at increasing discord in order to maintain Republican presence. Interestingly, just as Trump’s victory has come off the back of a black president, Black Lives Matter, and more movement towards increasing rights for minorities in America, the Southern Strategy really came into play during and after growing civil rights protests. As hard as it is to stomach, there are still people who believe in the inferiority of people of colour and women, who believe that segregation and separation was, and is, a good thing, and that white people (men, especially) have a natural right to power – both in the country and in the world. If indeed Trump is a throwback to Nixon, and his political allies are well-versed in (and supportive of) that language and that time, we should all be afraid of the divisiveness that is to come. We should expect protests to continue, well past inauguration day. If people thought that Obama had opened up racial tensions, Trump’s appointments do not bode well for the future. I’d like to hope that Trump will indeed make things better – but, sadly, I’m not at all optimistic. › Far from just “comfort TV” in dark times, Gilmore Girls reminds us that pop culture isn’t stupid Lola Adesioye is a British-born, New York-based political commentator, writer and broadcaster of Nigerian heritage. She tweets @lolaadesioye. Subscribe For more great writing from our award-winning journalists subscribe for just £1 per month!