Support 100 years of independent journalism.

15 January 2010

Inside Labour’s campaign strategy

More from Douglas Alexander

By James Macintyre

One other remark by Douglas Alexander this week, which we kept out of the magazine interview for reasons of space, but which shines a bit of light on how Labour will be preparing for the general election campaign over the coming months. Speaking minutes after this week’s session of the “political cabinet”, which Alexander opened with an election strategy presentation, he said:

At the PLP I was talking about how we will develop our campaign in the months ahead. January provides us with the opportunity to make clear the significant choice between a government working for the recovery, and the very real risk to the recovery posed by the Conservatives.

Because the economy is dominating the national conversation, I think it’s right that we’ve started the new year talking about the contrast between ourselves and the Conservatives on the economy. I think by next month we need to have expanded that conversation to make clear that there are also fundamental choices between a party that would cut quicker, deeper and more damagingly into our public services and a Labour Party determined to protect front-line public services while halving the deficit over four years.

And then I think we need to move on to a campaign focused on the future, because people don’t vote for you out of gratitude; they vote for you in terms of the offer that you can make.

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy