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Miliband and Balls have fallen into a Tory trap, says Mehdi Hasan

Without a focused and consistent message, any political party is stuck. Voters make decisions based not on specific party policies or positions, but on larger "frames" or metaphors.

There is one word that dominates the debate over the Labour Party's economic strategy: credibility. It is a word that is much used but much misunderstood by the political and the media elite. "We're talking a lot about the need for Labour to win back credibility," says Lisa Nandy, one of Labour's sharpest new MPs, "but we're not asking who we're trying to win credibility with - the financial markets and credit rating agencies, or the public?" The interests of the latter do not always coincide with those of the former and, as Nandy points out, the latest polls show that voters believe the coalition is cutting "too much, too quickly".

Yet the Labour leadership seems to have outsourced its definition of fiscal credibility to the right. In the hands of conservative politicians and commentators, not to mention BBC journalists, credibility becomes code for austerity - ironically, at the exact moment that austerity is choking growth and driving up unemployment and borrowing across Europe.

Labour's renewed focus on credibility-as-austerity has forced some of the party's biggest hitters into all sorts of verbal slips, intellectual contortions and tactical errors. On 10 January, Miliband used his first big speech of the year to claim that "the next prime minister will still have a deficit to reduce, and will not have money to spend". This is economically illiterate: Prime Minister Miliband could choose to fund new spending by raising taxes or collecting the billions of pounds in unpaid taxes.

On 14 January, the shadow chancellor, Ed Balls, arch-Keynesian and architect of Labour's "too far, too fast" attacks on the coalition's cuts, seemed to go further. "My starting point is, I am afraid, we are going to have to keep all these cuts," Balls told the Guardian as he endorsed George Osborne's public-sector pay freeze.

Balls, who has yet to retract or modify the line, was denounced three days later by the leader of the Unite union - and ex-Miliband ally - Len McCluskey as one of "four horsemen of the austerity apocalypse" (along with his Blairite shadow cabinet colleagues Liam Byrne, Jim Murphy and Stephen Twigg).

Behind the scenes, as aides briefed journalists that Balls had not renounced Labour's opposition to Tory cuts or ruled out reversing some of them in 2015, some Labour figures suggested the shadow chancellor may have gone beyond the agreed formula. "All we were supposed to say was that we will review everything when we're back in government," said a member of the shadow cabinet. A senior Labour MP who backed Balls for leader said: "Ed was trying to pacify the right, who were after his blood. He probably thinks it helps to have the unions baying for his blood instead."

It was left to Labour's deputy leader, Harriet Harman, to try to clarify the party position in response to McCluskey's full-frontal assault. "It's simply not the case that we're accepting the government's spending cuts," she said on the BBC's Today programme. "That couldn't be further from the truth." But, given the rhetoric from Miliband and Balls on the need for "tough choices", she wasn't quite convincing. "Aren't you trying to have your cake and eat it?" the presenter Sarah Montague asked Harman. So much for a clarification.

Shifting goalposts

It's not just clarity and coherence that the party should be worried about; it's the lack of a distinct Labour narrative. Consider the recent past. The Tories obsess over the deficit; Labour tries to find a compromise position on deficit reduction ("halving the deficit over four years"). The Tories shout about the need for cuts; Labour tries to find a softer position on cuts ("too far, too fast"). The Tories announce that austerity will continue into the next parliament; Labour's response is to say that it can't guarantee it will reverse any ("all"?) of the Tory cuts.

There is a theme here - the Tories set the agenda, Labour operates within it. On the economy, in particular, the Tories have displayed extraordinary message discipline. At the start of the financial crisis in 2008/2009, they settled on a theme - that "big government" was to blame, that Labour had "overspent" and that the budget deficit threatened to "bankrupt" Britain - and have repeated it since like robots: in speeches, interviews, articles and at the des­patch box. "We're clearing up Labour's mess," goes the Tory mantra. In his resignation letter in October 2011, the outgoing defence secretary, Liam Fox, even referred to the "vital work of this government, above all in controlling the enormous budget deficit we inherited".

By defining deficit-reduction-through-austerity as responsible and unavoidable, the Tories have defined those opposed to such austerity measures as irresponsible and deluded: as "deficit deniers".

At this point, it is worth invoking George Lakoff, the Berkeley University linguistics professor who is one of the US's most influential progressive thinkers. His landmark book Don't Think of an Elephant! explains, using cognitive science, how voters make decisions based not on specific party policies or positions, but on larger "frames" or metaphors. Lakoff shows how the right has long used loaded, image-laden language and sustained repetition to exploit our unconscious minds. (The book title relates to the way you can't help but think of an elephant when you hear the word, even if you are asked not to.)

Lakoff outlines "a basic principle . . . when you are arguing against the other side: do not use their language. Their language picks out a frame - and it won't be the frame you want."

What conservatives have done, he told the New York Times in 2005, "is find ways to set their frames into words over many years and have them repeated over and over again and have everybody say it the same way and get their journalists to repeat them, until they became part of normal English". (Think Tories, austerity, deficits, deniers.)

Lakoff argues that attacking your opponents' frame - be it on deficit reduction or a cap on immigration - ends up reinforcing their message. When I mention to him the Balls line on "keeping the cuts", he groans. Loudly. "There is a view on the left that says if you take the other guy's language you can then undercut them - but it just shifts the discourse to the right," Lakoff says. Instead, progressives should "use their own language and frames".

So what should the alternative, Labour frame be? The answer is obvious: growth and jobs. In November 2011, a YouGov poll found that more voters (37 per cent) wanted the government to focus on growth, "even if this means the deficit stays longer, or gets worse", than on reducing the deficit (36 per cent), "even if this means growth remains slow". Given that You­Gov's polls show Labour leading the Conservatives by 18 points on job creation but trailing them by 22 points on deficit reduction, it seems strange to focus all the rhetoric and airtime on closing the deficit gap.
One of Miliband's chief advisers disagrees. "We have internal polls and focus groups showing people don't think Labour treats their money with respect or spends it in the right way. We have to move Labour's reputation on this issue and close the gap." He adds: "Growth is still our message, by the way."

You could have fooled me. All of the chatter since Christmas has been around cuts, austerity and "tough choices". Credibility continues to be viewed through the Tory prism; voters hear a Tory, not a Labour, world-view.

It is the wrong place, both tactically and strategically, for the opposition to be. Tactically, it hobbles the ability of an opposition party to oppose in the here and now. Strategically, it bolsters the Tories' economic frame.

If the next general election comes down to which party can best manage austerity, Labour is finished. Party strategists say that the aim is to appeal beyond the Labour base to those in the middle, who need reassurance about fiscal responsibility. Lakoff calls this "the myth of the centre". "People in the so-called centre are partly conservative, partly liberal," he says, and he argues that it is the job of progressive poli­ticians to use language that "activates" the liberal parts of their brains.

Down a dead end

Lakoff's book has been in print since 2004 and yet, he points out, progressive politicians across the west - including those in our own Labour Party - do not seem to want to understand its simple message or take its ideas on board.

“They assume the Enlightenment and reason rules," Lakoff says - "that if you just tell people facts, they'll reach the right decision." But language matters, metaphors and images matter, clear narratives and frames matter.

Most senior Labour figures I spoke to haven't read Lakoff; Miliband, despite his passion for ideas and US politics, does not own a copy of Don't Think of an Elephant!. Douglas Alexander does. So, too, does Chuka Umunna. But they are in a tiny minority - and, incidentally, Alexander is said to be one of those shadow ministers pushing for a more "credible" Labour position on deficit reduction.

The Labour Party has been going through colour-coded policy phases since the last general election. First, there was Blue Labour, with its emphasis on communities, relationships and tradition. Then there was The Purple Book, with its reassertion of Blairite values and its rhetorical assault on the "big state". Then came the pamphlet In the Black Labour, which calls for Labour to centre its economic strategy on "fiscal conservatism".

Where are we now? Are we witnessing the birth of "white flag Labour"? That is the pro­vocative title of a new report from the centre-left pressure group Compass. Its author, the economist Howard Reed, defines the phrase as a "tame surrender to the misguided economic policies currently wreaking havoc on the UK's economic and social fabric".

Senior Labour figures tell me that they have no plans to abandon their opposition to the depth and timing of Tory cuts; they are, however, intent on taking on the Tories over the deficit in order to establish their (you guessed it) "credibility". Yet, as Lakoff shows, austerity is not just an economic but a political dead end for progressives.

It's time to change the subject - and build an economic strategy in which so-called credibility revolves around the promotion of growth and creation of jobs. As the spending cuts begin to bite and Britain heads back into recession, Labour's front bench should not be fixating on austerity or the deficit, but focusing on restoring growth and employment levels.

Memo to the two Eds: read George Lakoff; don't take on the Tories on their terms; don't think of an elephant.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

This article first appeared in the 23 January 2012 issue of the New Statesman, Has the Arab Spring been hijacked?

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Game of Stones: The power struggle at the heart of British curling

Dynasties, scandal and “the curse” behind the scenes of the only Olympic sport you can play while eating pizza.

At the 1980 annual Canadian men’s curling championship, the Calgary competitor Paul Gowsell ordered a pizza mid-play. With tangled red hair down to his shoulders, a thick beard and in his signature plaid trousers, Gowsell – or “Pizza Paul” – had become a cult curling figure in the late Seventies.

“The rebel of the curling world” was known for his drinking and partying on the curling circuit, and rocking up to tournaments – or “bonspiels”, to give them their proper name – in his battered VW van.

Legend has it that a stray olive from his pizza on the ice lost his opponents the game that day.

Since Gowsell’s heyday, curling has professionalised. It became an official Winter Olympics sport in 1998 (the previous and only time it had this status was in 1924), but remains one of the most peculiar competitions of the season.

“We do get made fun of a lot” 

The brooms, frantic brushing, screaming from the “skip” (the captain of the team in charge of strategy), gliding on one knee, and even the equipment itself – 44-pound lumps of granite known as “stones”, which look a bit like old-fashioned irons – make for bizarre watching, as competitors release their stones before the “hogline” in an attempt to reach the “house”: the target at the end of the rink.

The etiquette is to shake hands before a game, and say “good curling”.

Its quirks are not lost on curlers, who appear to embrace the gentle mockery of their sport. The array of outlandish patterned trousers worn by the Norwegian men’s team brought a goofy humour to Pyeongchang (pink hearts for Valentine’s Day were a particular hit), inspiring an entire Facebook page of half a million Likes dedicated to their legwear. Meanwhile, the moustachioed and red-hatted US curler Matt Hamilton has been memed as Mario by his own team.


A veteran curling commentator I speak to, who does not want to be named because he remains closely involved in the sport and wishes to speak frankly, says comedic takes on curling – like the 2010 episode of The Simpsons “Boy Meets Curl”, in which Homer and Marge accidentally discover their innate talent for the game – “generally help promote the sport”.

“People definitely make fun of it! There are a lot of awesome personalities in curling and I think part of it is because we do get made fun of a lot. You kind of have to have a really good sense of humour to curl,” says John Cullen, a 32-year-old Canadian comedian and competitive curler in the world-ranked Team Joanaisse.

Every time the Winter Olympics come along, curling manages to entrance audiences. It’s one of the few sports to be played for the entirety of the Games because of its “round robin” structure (where each country has to play the other, at least once).

Curling benefits from a lot of airtime. Matches can last three hours, and there are mixed doubles as well as separate men’s and women’s tournaments.

But it also captures our imagination because, unlike figure skating or alpine skiing, we feel like anyone could have a go. Curlers don’t all look like athletes. The dedicated viewer can watch them chatting, see their anguished facial expressions – and hear them swear when they mess up.

“You still have people who make the Olympics who’ve got a bit of a belly”

“It has a big appeal for people because it seems – even though it’s not – like a game you could play, if you’re just a regular person watching the Olympics,” says Cullen, who has curled for 20 years. “Every Olympics, people think to themselves, ‘OK, if I started curling tomorrow, I could be in the next Olympics’.”

A bit like darts, he adds: “Curling is a lot more physically demanding than darts, but when you watch darts on TV, you think ‘oh these guys are drinking, they’re not in shape’.

“It seems accessible in a way other sports don’t… Curlers now are more fit than ever, but you still have people who make the Olympics who, yeah, they’ve got a bit of a belly, or they don’t really look like they spend that much time in the gym. They just kind of look like regular people.”

Adding to curling’s relatability, there are two real-life couples in the mixed doubles this year, and you can watch them bicker as they play. Norway’s girlfriend-and-boyfriend outfit Kristin Skaslien and Magnus Nedregotten admit to having heated arguments on the ice (she never sweeps for him, as far as I can tell from watching one of their games – you go, sister), whereas Russia’s wife-and-husband duo Anastasia Bryzgalova and Aleksandr Krushelnitckii have had their bronze medal tarnished by the latter’s suspected doping.

When a doping scandal reaches your sport, you know it’s made it.

***

Traced back to 16th-century Scotland, the sport nicknamed the “Roaring Game” – because of the sound of rolling across ice – was played socially with stones on frozen ponds and lochs by farmers in winter, when no farming could be done.

Competitions between neighbouring communities began in the 18th century, when Rabbie Burns would play and even wrote some poetry about it, and Scots took the game across the country with the arrival of the railways. They later exported it to places as far as North America and New Zealand.

But it took until 2002 for the general public to notice curling in Britain. The Great British women curlers’ unexpected gold at the Winter Olympics in Salt Lake City transformed attitudes towards the sport – it was the first time Britain had won gold at the Winter Olympics since Torvill and Dean’s Bolero ice dance in 1984 at Sarajevo.

 “We used to get a lot of jokes about housewives with brooms”

An audience of 5.7 million people watched the tense final live on the BBC, when five previously unknown women from Scotland beat Switzerland with the final throw – since dubbed the “Stone of Destiny” – played by the skip, Rhona Martin.

“It definitely put curling on the map. We used to get wee write-ups in the back of the paper with and that was it,” she tells me over the phone from her home in Ayrshire. “We used to get a lot of jokes about housewives with brooms, and curling your hair, whereas now people see it as a sport because they’re more knowledgeable about the game.”


Rhona Martin delivering the Stone of Destiny. Photo: Getty

A flag-waving crowd greeted her team when they landed in Heathrow – adoration they hadn’t been expecting. They received a congratulatory message from then Prime Minister Tony Blair (“You have captured the imagination of the whole of the UK”), appeared on everything from Lorraine Kelly’s sofa to Ready Steady Cook, were put up at Claridge’s and received MBEs from the Queen, and sat in the royal box at Wimbledon.

Curling fever didn’t last long, however. The women returned to full-time work or being full-time mothers. Talk of a Hollywood movie about their victory died. Two of the five endured intrusive news reports about their marriages breaking down, and Martin (now Howie after a subsequent marriage) was at one point a “single mother living on benefits”, as put by one of her agents.

This became known as the “Curse of the Curlers”, according to the Guardian. Indeed, Howie’s gold medal was stolen from the Dumfries Museum four years ago, never to be recovered.

***

Has the curse on British curling finally been lifted?

Two dynasties of curling champions dominate Team GB this year: the Muirheads and the Smiths. Both are Scottish farming families from Perthshire, both have two or more siblings on the Olympic curling teams, and all the competitors are children of world champions: they grew up on farms about 40 miles apart, and were regulars at their local rink.

“We’re all super-competitive”

The only member of the men’s team who is neither Muirhead nor Smith, Kyle Waddell, comes from another Scottish curling dynasty: his grandfather Jimmy was European curling champion in 1979.

Eve Muirhead, skip of the women’s team, is the current queen of the dominant Muirhead dynasty. The three-time world medallist, now 27, was the youngest ever skip to win a Winter Olympic medal, when her team took bronze at Sochi in 2014. Her brothers Tom and Glen on the men’s team are making their Olympic debut.

The Muirheads’ father Gordon, a sheep farmer, is a world champion who competed at the 1992 Winter Olympics in Albertville, France. Eve was inspired to begin curling at the age of nine.


The Muirhead siblings on their farm. Photo: Getty

Kyle Smith, the skip of the men’s team, is head of the curling house of Smith. His younger brother Cammy is on the same team. Their father David, a dairy and potato farmer, was a world champion skip in 1991, and their uncle Peter (known as “Pistol Pete” in the curling world, for his sharp-shooter-like accuracy) represented Team GB at the Vancouver 2010 Winter Olympics.

Known as Team Muirhead and Team Smith, they still help out with their respective families’ farming duties. While training for the Olympics, Kyle Smith fed the calves before going to the gym in the morning or milking at weekends, and the Muirhead brothers combine their sheep farming duties with training (they’re missing the lambing season to be at the Olympics). But Eve – who also plays golf and the bagpipes – prioritises curling practice.


The Smiths and Muirheads playing together. Photo: Getty

The Smiths are trailing the Muirheads medal-wise and see themselves as “the underdogs”, but there’s more rivalry between siblings than between the two families, who often play on the same team.

“I know we’re all super-competitive,” Eve tells me down the line from Pyeongchang. “We all support each other to the bitter end. To have my two brothers here is really special, I guess it makes this Olympics a little bit more special than the other ones.”

Just last season, the Muirhead brothers were on different teams and went head-to-head, competing for the same Olympic spot, which made working together on the farm temporarily tough. They had to check up on each other’s flocks while the other was training to beat them.

“Our local rink has unfortunately now closed down”

“I have learned how to wind him up over the last year so I have a few tricks up my sleeve,” Thomas, the younger Muirhead, quipped at the time. All the Muirhead siblings are so competitive that no board games were allowed at home.

Curling isn’t seen as a “posh” sport, like skiing (although curling clubs have been linked to freemasonry in the past), and it’s likely that such a small pool of talent is down to the sport’s decline rather than a privileged elite.

Eve Muirhead tells me that her “local rink at Pitlochry” – where she played as a child – has “unfortunately now closed down”, and this is part of a trend in Scotland. At curling’s peak in 1993, Scotland had 31 ice rinks which offered curling. The number is now down to 22.

The veteran curling commentator I speak to says the Olympics have benefited the sport’s image, but the money spent on elite competitive curling “to ‘buy’ GB medals” in this country “hasn’t helped grassroots curling much; only a few curlers benefit”.

It’s even starker in countries with no curling legacy. China has just two curling clubs for a population of 1.4 billion and still sends teams to the Olympics. Cullen confirms this, from his experience of international play. “Once curling got us [Canada] in the Olympics, a lot of countries recognised this as an opportunity to get a medal,” he says. “So what they’ve done in some of those cases in China, Japan, Korea, is they’ve found athletes from other sports and converted them into curlers.”

***

But this doesn’t mean curling is easy; it just makes it a more competitive sport. With my only background in curling being an episode of Pingu I watched as a child (he sweeps with his foot, the innovator), I rounded up some colleagues and went to the Sliders Social Fun and Games Club at Queens ice rink in West London to try it out for myself.

The banging beats, disco ball, and giant projected episode of Pointless on a rink-side screen didn’t exactly scream 16th century loch, but we pulled on our studded grippy rubber soles and took to the ice.

While one colleague discovered that she was “actually sick” (her words) at curling, most of us found the stones impossibly heavy and rolled them nowhere near the target.




New Statesman staff curl

A few goes in, I tried a double-handed curl, but that didn’t work at all. One bolder team member developed a special “one-knee thrust” move, which worked quite well.

Even the brushing was quite tough, because you fear falling over at any moment. Some men on the neighbouring rink told us we were “rubbish”.

Essentially, curling is really hard. A lesson that adds to its status as history’s most misunderstood sport. But its players remain dedicated, and audiences engrossed. As Rhona Howie, the master of the “Stone of Destiny”, tells me: “Never, ever give up, and keep fighting, one stone at a time.”

Anoosh Chakelian is senior writer at the New Statesman.

This article first appeared in the 23 January 2012 issue of the New Statesman, Has the Arab Spring been hijacked?