Global search market up 46 per cent in 2009

Google sites grab two-thirds of searches

Global search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46 per cent increase in the past year, according to a report from research firm comScore.

Google sites ranked the top search property with 87.8 billion searches in December, accounting for 66.8 per cent of the search market. Google sites achieved a 58 per cent increase in search query volume over the past year. Yahoo Sites grabbed the second spot with 9.4 billion searches, Chinese search engine Baidu stood third with 8.5 billion searches (up by 7 per cent)

Microsoft Sites saw the greatest gains among the top five properties, growing 70 per cent to 4.1 billion searches, due to the introduction of new search engine Bing. Russian search engine Yandex grew 91 per cent to 1.9 billion searches.

According to the report, Ask Network search increased 43 per cent to 1.5 billion while queries were 1.5 billion, a decrease of 1 per cent compared to December 2008. ebay search queries increased by 58 per cent to 2.1 billion from 1.3 billion in December 2008. Social networking site Facebook has reported a 54 per cent increase in search queries to 1.57 billion in December, compared to one billion search queries in the same period of 2008.

Geographically, the US represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 per cent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the UK with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 per cent to 3.3 billion, followed by France with 61 per cent increase to 5.4 billion and Brazil with an increase of 53 per cent to 3.8 billion.

Jack Flanagan, executive vice president of comScore, said: "The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide. Search is clearly becoming a more ubiquitous behavior among internet users that drives navigation not only directly from search engines but also within sites and across networks."