Tesla: the trillion-dollar personality cult
Is the car company’s share price too bound up in the personality of its enigmatic CEO, Elon Musk?
ByReviewing politics
and culture since 1913
Elon Musk is a businessman, chief executive of Tesla and SpaceX, owner of Twitter, and has been estimated to be the world’s richest man. He was born in 1971 in Pretoria, South Africa, and after studying at University of Pennsylvania embarked on a career as an entrepreneur, co-founding Zip2, a software company that was bought for $300m in 1999.
Is the car company’s share price too bound up in the personality of its enigmatic CEO, Elon Musk?
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