Media 4 January 2016 Watch: Donald Trump’s first TV campaign ad is like a trailer for a bad thriller The Republican presidential hopeful appears to be introducing a new, dramatic film genre: bigoted fiction. Spencer Platt Sign UpGet the New Statesman's Morning Call email. Sign-up Donald Trump's first televised campaign broadcast is like a trailer for a bad blockbuster thriller. It has everything. The booming voiceover, harrowing sepia footage, and giant quotations splashing across the screen. It has conspiracy: the politicians like Barack Obama and Hillary Clinton pretend what Trump so boldly calls “radical Islamic terrorism” is... "something else". It has conflict: "cut the head off of Isis and take their oil". It has crisis: we haven't yet managed to "figure out what's going on". And, thankfully, it has resolution: "building a wall on our southern border that Mexico will pay for". But in case you were feeling uncomfortable, purists will also enjoy the classic trope of the Trumpian genre: "a temporary shut-down of Muslims entering the United States". Let's hope it goes straight to DVD. › How London turned inside out, and why it matters I'm a mole, innit. Subscribe To stay on top of global affairs and enjoy even more international coverage subscribe for just £1 per month!