Watch: Politics expert Matthew Goodwin eats his own book on live TV after underestimating Labour

The politics professor predicted that Labour would not poll as high as 38 per cent - "I will happily eat my new Brexit book if they do".

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The politics professor Matthew Goodwin ate his own book on live TV.

Having predicted that Labour under Jeremy Corbyn's leadership would win under 38 per cent of the vote, the University of Kent academic had to eat his words. Literally.

On 27 May, he tweeted: "I'm saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38 %. I will happily eat my new Brexit book if they do".

So he turned up on Sky News and started pages of his hardback, Brexit: Why Britain voted to leave the European Union.

Your mole's favourite mea culpa yet.

I'm a mole, innit.