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The approach broadly worked for Johnson as London mayor, but there are difficulties in porting it over to Downing Street.
If there is another Conservative government after the next election, it will likely have been kept in office only by English voters.
The UK’s future economic and social success depends on narrowing the harmful north-south divide.
With Welsh Labour now less distinct from the main party, the mood on the doorstep is changing.
“Fat cat town hall bosses” are an annual jamboree for the tabloid press – but the real problem is hidden by a lack of further scrutiny.
The Plaid Cymru politician was one of the youngest ever members of the Welsh Assembly.
Meet the new boss, not quite the same as the old boss.
The salary is double the average household income.
The Conservative candidate, Shaun Bailey, is facing a crushing defeat to Sadiq Khan – and that’s no surprise.
A new report underlines the private fear of many London Tories that their anti-Khan message has major flaws.
The Scottish Labour leader will hope he benefits from greater coherence, but more public acrimony could be the result instead.