Business and finance 4 November 2015 A Canadian businessman is crowdfunding to create the worst rucksack you've ever seen Warning: contains explicit rucksacks. Joadl at Wikimedia Commons Sign UpGet the New Statesman's Morning Call email. Sign-up The great thing about the digital age is that it provides tools with which we can do whatever we want. Take crowdfunding, for example. Now, anyone can use the power of the internet to collect money for anything: for a children's playground, or a cool book about the New York subway design, or a new cancer drug. It also means, of course, that people can raise money for other things. Things which we may wish had never even come into existence. Like, say, a rucksack which looks just like a scrotum. A rucksack which looks like a scrotum is exactly what Daniel Bitten, the brains behind a new crowdfunding campaign, has created. He hopes to fund wider production of it (and find a wider audience) via his campaign on crowdfunding site Indiegogo. The first thing to note about the "Scrote'n'Tote" is that it is painfully physically accurate, hairs and all: The rucksack currently costs around $1,000 to produce, but Bitton hopes to drive the manufacturing costs down by using the funds from the campaign. In the bizarre video accompanying the campaign (below) Bitton claims it is made from "100 per cent Scrotex". In reality, the original tote was made with the help of special effects artist CJ Goldman. Also in the video, Bitton claims to have backing from presidents, the First Lady, and "Dracula", implying that it's possible the whole thing is a very elaborate joke. The campaign's summary on Indiegogo is equally tongue-in-cheek: Mainstream economic theory teaches us that capitalism is an economic system which incentivizes people to use their energies, resources and talents in the most efficient and socially beneficial ways possible. World Wide Scrotes, and the Scrote'n'Tote are perfect examples of this theory in action. Bitton has also invested in some classy ad images: So is it a hoax? This would be a relief to the world at large - but not for the 192 funders who have already pledged a total of $8,037 at time of writing since the campaign began a week ago. › Thirteen reasons why José Mourinho won’t make it past Christmas Barbara Speed is comment editor at the i, and was technology and digital culture writer at the New Statesman, and a staff writer at CityMetric. Subscribe For more great writing from our award-winning journalists subscribe for just £1 per month!