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11 August 2014

Independent’s website shows “falling from sky” Ikea ad on cliff top death plunge story

Keyword advertising strikes again. 

By Media Mole

There’s a story on the Independent website today, headlined “Couple fall to their death whilst attempting cliff face selfie”. The story itself, from which you learn that their children were left standing at the cliff top as they plunged to their doom, is, if anything, even more upsetting.

The reason your mole has seen fit to report on this tragedy is that the story also features a foray into video reporting, automatically preceded by a sponsored message. Sometimes it’s a trailer for Guardians of the Galaxy; sometimes it’s an ad for breakfast cereal.

On one occasion, though, it’s an ad for Ikea, which shows a woman falling from a great height into a nice, comfy bed. (Keyword advertising strikes again.) It contains images like this:

 

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And also this:

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Your mole saw it twice this morning, but it since seems to have disappeared. Perhaps for the best.