Support 100 years of independent journalism.

  1. Politics
30 December 2013

How the Lib Dems tried to hide the fall in their membership

After membership rose in 2013, the party claims that it has "increased its membership while in power", ignoring the 34% decline since 2010.

By George Eaton

The Lib Dems are busy trumpeting the news that their membership has risen in the last year describing themselves as “the first governing party in recent history to have increased its membership while in power”. But probe a little and that claim turns out to be as misleading as one of their by-election graphs.

Party membership increased by more than 2,000 in the last quarter of the year, resulting in a net increase of 200 for 2013. The Independent describes this as “an achievement not matched by their Conservative coalition partners who have seen steep falls in paid membership since 2010.” But what neither the paper nor the party mentions is that the 200 increase only comes after the Lib Dems suffered the biggest decline of all. As I’ve previously reported, membership fell from 65,038 in 2010 to 42,501 in 2012, a fall of 35% and the lowest annual figure in the party’s 23-year history. An increase of 200 means that the rate of decline is now merely 34%.

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

One can hardly blame the Lib Dems for leaping on anything resembling good news, but the facts don’t tell the story they want.

Update: In a response to me on Twitter, the Lib Dem press office says, “To be clear, we’re up 7-800 in total in 2013, inc c2000 in Q4. And yes, 1st governing party to increase members over a year.”

That’s certainly clearer than the original tweet, which was ambiguous at best. Had I not known the figures, I (and many others) would have assumed membership had increased since 2010.