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16 August 2012

So farewell then, Desperate Dan

Long live Dennis the Menace?

By New Statesman

DC Thomson, publisher of The Dandy, has confirmed it will stop printing the comic. After 75 years, The Dandy was one of the world’s longest-running children’s comics, and is now to go online-only, although the company said it still had “exciting plans” for the title.

Die hard fans will however be sad to see the print version go, which managed to maintain much the same structure for the 75 years of the run. It contrasts here with its most prominent rival The Beano, which has shed many of its original cartoons in favour of more mainstream “boys magazine”  content.

Clearly the latter is the way to go in terms of revenue – just last week The Beano launched a big “Golden Ticket” marketing campaign. Whether original characters like Dennis the Menace and the Bash Street Kids will survive is another question.

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