Support 100 years of independent journalism.

  1. Business
3 April 2012

Image of the day: Katy Perry

By New Statesman

 

Katy Perry is to perform at the opening of the Indian Premier League.

The IPL is valued at $3.67bn by the UK consultancy Brand Finance, having been valued at $2.01bn in its opening season in 2008. It is owned by the Board of Control for Cricket in India, and is one of the world’s fastest growing brands.

The BCCI promoted it as “cricketainment”, padding out the cricket with Bollywood celebrities, socialites, and business tycoons.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

Content from our partners
How to create a responsible form of “buy now, pay later”
“Unions are helping improve conditions for drivers like me”
Transport is the core of levelling up