Support 100 years of independent journalism.

  1. Business
3 April 2012

Image of the day: Katy Perry

By New Statesman

 

Katy Perry is to perform at the opening of the Indian Premier League.

The IPL is valued at $3.67bn by the UK consultancy Brand Finance, having been valued at $2.01bn in its opening season in 2008. It is owned by the Board of Control for Cricket in India, and is one of the world’s fastest growing brands.

The BCCI promoted it as “cricketainment”, padding out the cricket with Bollywood celebrities, socialites, and business tycoons.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s global affairs newsletter, every Monday and Friday. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A weekly dig into the New Statesman’s archive of over 100 years of stellar and influential journalism, sent each Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy