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10 June 2011

Volvo: don’t sully our brand with Gordon Brown’s image

Car maker says Volvos are dynamic, and other similar words to that effect

By Jason Stamper

The revelations in the Daily Telegraph today that there was a plot code-named ‘Project Volvo’ that sought to unseat former Prime Minister Tony Blair in favour of Gordon Brown, have been taken in good humour by Volvo.

Peter Rask, regional president of Volvo Car UK, Ireland and Iceland, said: “If only the Labour party had been like today’s Volvos – dynamic, agile and innovative – perhaps the UK economy would have been in a better place than it finds itself today!”

The car manufacturer added: “Clearly before labelling the plot, Labour politicians of the time hadn’t acquainted themselves with the Volvo brand in the last decade with cars like the new S60 and V60 bringing a new dimension to the brand in terms of design and driver appeal.”

Best not to mention, then, Jeremy Clarkson’s Sunday Times review of the Volvo S60. While it was mostly positive and did include the line that its handling is like, “pouring cream on Uma Thurman’s thigh,” Clarkson also opined that it is “not especially nice to drive” and, “can do the business in the same way that a teenage boy can tidy his room and make breakfast.”

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The code-name for the alleged plot to oust Tony Blair was apparently based on Gordon Brown’s supposed character traits of being “dependable, robust but ultimately dour”. Not at all like a modern Volvo, in other words.

 

Jason Stamper is NS technology correspondent and editor of Computer Business Review.