Sears starts Auto Center franchise program

Sears Automotive business has launched a new Independent Sears Auto Center franchise program that of

According to Sears, the new auto center franchise locations will provide products and services for automobiles, light trucks and motorcycles that include tire selection; batteries from DieHard; maintenance and repair services for consumer and commercial fleets; and custom wheels, car care products, truck boxes, fluids, floor mats, DieHard battery chargers, DieHard portable power and XCargo carriers.

In addition, the new auto center franchise model works with dealers to offer the ability to leverage Sears marketing, web presence and social networking; strength of the brands; the purchasing scale to achieve pricing on product, equipment and supplies; and Sears card acceptance and systems and processes.

Bill Jackson, senior vice president of Sears and president of Sears authorized independent auto centers, said: "The Sears auto franchise is a win for customers and a win for dealers. For customers, Sears Auto Centers will be more convenient than ever, with more locations providing our full product and service offerings.

"This is also a great opportunity for dealers who are currently selling used cars to gain a brand that's nationally recognized for quality and dependability, a resource for buying high-quality auto parts and supplies, and access to a proven business model that has been tailored to their needs."

The Coleman Auto Group of East Windsor, New Jersey, is the first dealership and is expected to open a Sears auto center in March 2010.