Sbarro Expands Into Japanese Market

Quick service Italian restaurant concept Sbarro, has revealed its expansion plan into the Japanese m

As part of the agreement, Sbarro and JCI opened of the first restaurant at the Aeon Mall in Hinode-Machi, Tokyo. The Aeon Mall location, which opened on December 29, is the first of three Sbarro restaurant openings planned for Tokyo, with two units slated to launch during the first quarter of 2010.

Peter Beaudrault, president and CEO of Sbarro, said: "This agreement is an incredibly exciting moment for Sbarro and a key milestone in our continued international development efforts. In Tokyo, we've seen an immediate and powerful response from consumers who have already very warmly embraced the Sbarro brand. Working in tandem with the great team at JCI Inc., we are poised to aggressively expand the Sbarro footprint throughout all of Japan."

Naota 'Nate' Hamaguchi, CEO of Sbarro Japan, said: "Sbarro is a concept that has a 54 year heritage of success backed by a proven formula that has worked in 42 countries. Sbarro's adaptable menu of authentic Italian cuisine, coupled with the tremendous support that the company provides to its franchisees, is immediately proving to be a recipe for success in the Japanese market. When it comes to fresh and delicious food and top of the line service, there is no such thing as a language barrier."

Sbarro operates around 1,000 restaurants across 42 countries. The menu features Italian food, including pizza, a selection of pasta dishes and other hot and cold Italian entrees, salads, sandwiches, drinks and desserts.