‘Sport’ mag bounces back with World Cup special

The title briefly stopped its publication berween April and June 2009, due to losses.

The Sport magazine has published its biggest issue in four years for the World Cup, the Guardian reported on Wednesday.

Just a year ago, the free weekly UK title was making losses. It had briefly stopped its publication between 3 April and 12 June last year, before it was bought by Ireland-based UTV Media.

Last month, UTV announced that the magazine had started making profits in the first four months of 2010, after a £300,000 loss in 2009.

The 96-page World Cup special features interviews with England goalkeeper David James, Portugal midfielder Cristiano Ronaldo and Argentinean footballer Lionel Messi.

The football issue features more than 40 advertisements, Adam Bullock, managing director of UTV's sales house, said.

The magazine is distributed free at London's railway stations, gymnasiums and offices throughout the UK to about 300,000 readers weekly.