Vogue’s iPhone app turns ads into shopping links

Fashion and lifestyle magazine Vogue is launching a new iPhone application that connects advertisers

The app enables users to scroll through Vogue ads, click and buy as well as get styling advice on the season's trends.

Called 'Vogue Stylist', the app is presently available only on the iPhone.

When users click on an electronic advertisement, the app takes them to a retail website where they can buy products online.

This season, New York designer Norma Kamali is allowing customers to view and shop her designs on smartphones, while Italian luxury retailer Dolce & Gabbana is offering its shows in Milan on the iPhone.