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Top Ten Creative Campaigns | French Farmers Union | 2010

Flowers donated by local French farmers turn Champs Elysées into giant garden.

On 24 and 25 May 2010 Paris's busiest road, the Champs Elysées, was turned into a giant garden.

'Nature Capitale' by artist Gad Weil was part of an event organised by the French farmers union to highlight how their profession has been affected by the financial crisis.

Weil filled 323,000 sq ft with 150,000 plants donated by local French farmers.

Organisers wanted city dwellers to reflect on rural French life, which they believe is often overlooked.

As the fall in farming revenues had grown, farmers have used increasingly eye-catching means to draw attention to their grievances.
In April 2010, more than 1,000 cereal farmers drove to the capital on tractors to protest against their plummeting standard of living.

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