Mayo Clinic launches social media centre to connect doctors and patients

US health organisation makes use of Facebook and Twitter.

The Mayo Clinic has launched a Center for Social Media to connect doctors with patients, Lee Aase, manager of syndications and social media announced last week.

The centre uses social tools such as Facebook, Twitter and YouTube both within the organisation and to connect with other hospitals.

The US-based non-profit health organisation also has a popular channel on YouTube and more than 60,000 Twitter followers, apart from an active Facebook page with 20,000 connections.

The centre comprises a News Blog, a Podcast service and Sharing Mayo Clinic - a blog that enables patients and employees to tell their Mayo Clinic stories. It also has 12 other blogs on topics such as Alzheimer's, cancer and pregnancy.

"The centre will accelerate adoption of social media for health-related purposes, starting at Mayo and then within health care more broadly," according to a post on the clinic's website.

The social media unit will also have eight full-time employees, including a medical director.