NY-based group to launch mobile magazine

Title to feature freelance lifestyle articles.

A group of New York-based media personnel, including a former Newsweek president, plans to launch a digital magazine exclusively for mobile phones, reports the New York Times.

The magazine, Nomad Editions, will begin publishing on mobile phone platforms in October. It will feature work by freelance journalists on food, movies, web surfing and viral technology. Subscribers will be able to view the contents of the magazine through an application.

The start-up behind the title, also named Nomad Editions, is being headed by Mark M Edmiston, who held several top leadership positions at Newsweek magazine from 1972 to 1986.

Edmiston said the USP of the magazine is that it would only take 20 to 30 minutes to go through one single edition. The initial editions will have one or two features and four to five short articles.

Nomad Editions will be offered on a 30-day free trial, following which readers can subscribe for up to 52 weeks of content at $24 a year.