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Social media attracts more traffic than search engines in UK

Social networks have attracted 11.9 per cent of UK internet visits.

For the first time in May, social networking sites such as Facebook and YouTube have attracted more traffic than search engines such as Google in the UK, shows new research by online metrics firm Experian Hitwise.

The statistics reveal that social networks have attracted 11.9 per cent of UK internet visits, compared with 11.3 per cent of visits to search engines.

Facebook accounted for 55 per cent of all social networking traffic and almost thrice as much as the video-sharing site YouTube in the UK.

Microblogging site Twitter is the third most-popular social network.

While a majority of online marketing spend is on search now, many brands are likely to shift their ad spend from search to social media marketing, research director Robin Goad said.

Sectors such as FMCG (fast moving consumer goods) and automotive, which have predominantly advertised in traditional media, are likely to embrace social media marketing, he added.