Support 100 years of independent journalism.

  1. Culture
  2. Sport
1 July 2013updated 11 Sep 2021 6:24pm

Social Sentiment Analysis: Robson, Murray and Janowicz: Brought to you by Wimbledon Insights.

In association with IBM.

By New Statesman

With both Laura Robson and Andy Murray playing Centre Court today, it was inevitable that British players would dominate the Wimbledon action on Twitter today. Tracking tweets and analysing their content, IBM’s social sentiment analytics gave Robson an enviable Positive Sentiment score of 92%, with the number of tweets about her boosted by support from three of five members of UK boy band, One Direction. “Robson going in the right direction. Certainly the best female British tennis player I’ve seen. Had the ferocity that Durie, Smith, Wade lacked” tweeted @chelseaboy1971. “I think Laura Robson will be world No.1 one day. She’s got placement, power and a winning mentality.” Agreed @Joe380.

Later, Andy Murray might have been trailing his opponent on the Positive Sentiment front, with a score of 83% to Tommy Robredo’s 87%, but he was beating him in both the tennis and the tweets. At peak towards the end of the second set, Murray was the subject of approximately 180 tweets per minute to Robredo’s 50.

While Murray is trying hard not to get ahead of himself, the same can’t be said of his fans. “I’m not sure anyone in the world is playing as well as Andy Murray right now #no1inwaiting” said @briandick. “If Andy Murray doesn’t win Wimbledon I’m calling it a choke. He is playing a different level of Tennis” tweeted @grantthompson15. Even @piersmorgan was making bold predictions. “I’m telling you… @andy_murray is going to win #Wimbledon this year. Bet your house on it” tweeted the self-proclaimed “#MysticMorgan”.

Beyond the Brits, there was plenty of praise for the Polish world No.22, Jerzy Janowicz, and not quite so much for his opponent, Nicolas Almagro. By the end of three sets Janowicz was the subject of over 400 tweets in ten minutes, with a positive sentiment score of 85% to his opponent’s 68%. “Janowicz is impressive. Almagro has no answers” tweeted @RupertBell. “Janowicz is killing Almagro with his serve” concurred @pauffley. For many, this tweet from @HudAnSonDob says it all: “Wish I was at centre court to witness this match, looks awesome. Janowicz is a star of the future.”

Stuart Andrews

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

Want to find out more about the Data behind the Championships? Find out more here: wimbledoninsights.com