IBM’s SlamTracker provides a wealth of live scores and statistics during Wimbledon. In this video, IBM IT Specialist David Provan and Client Technical Advisor Siobhan Nicholson outline how SlamTracker has given fans a much deeper view of the game of tennis. Using graphics to present detailed statistics in an attractive and easy to read way, SlamTracker can give fans, players and broadcasters new perspectives through which to enjoy and assess the game. Through analysing years of past performance data (over 41 million data points), SlamTracker can also indicate the three most important things a player needs to do to beat their opponent. SlamTracker can present between 15 and 25 parameters for each point in real time, ranging from how the ball was served to to the current positive social sentiment for each player. For the wider business community, the ability to take live operational data and compare it with social media sentiment can give new insights enabling better business decisions.