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Asda takes aim at Tesco with new stores

The UK's second-biggest supermarket, Asda, plans to open over a hundred new non-food stores in a pla

The ambitious five-year plan also outlines overtaking Sainsbury as the UK's second-largest food retailer.

The aggressive strategy came after Asda's outgoing chief executive, Andy Bond, conceded the retailer is not satisfied with its current sales.

The clothing, homewares and entertainment products retailer has about 25 Asda Living non-food-only stores. It plans to open 100 smaller outlets. Bond said the smaller stores would bring Asda within reach of "customers who find it difficult getting to one of our larger stores".

Asda's total sales in 2009 reached £19.9bn, with £3.2bn in non-food sales, excluding petrol.

Tesco, which owns more than 1,000 small Express stores and about 500 One Stop-branded shops, reported sales of £8.7bn for the same segment.