Daily Telegraph keeps its side of A-level bargain

Envelope? Check. Blonde student? Check.

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Daily Telegraph, 19 August 2010


Earlier this week the Lib Dem blogger Mark Pack offered £50 to charity to the first person who could find a mainstream media story that covered today's A-level results featuring "photogenic boys, not girls". Mark must have known his money was pretty safe: the Media Blog certainly did.

If you can guarantee anything in medialand, it is that the Daily Telegraph, for one, will not let a slow Thursday in mid/late August go by without featuring a photogenic (and blonde) female student opening her results envelope.

Don't believe me? See the 2009 version to compare and contrast.

Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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