View all newsletters
Sign up to our newsletters

Support 110 years of independent journalism.

Vince, endless elephants and the Lib Dem manifesto

Election 2010: Guffwatch!

By Sophie Elmhirst

There were so many elephants in Vince Cable’s speech at the Lib Dem manifesto launch, you felt you might be crushed at any moment.

There was an “elephant in the room”, an elephant that wasn’t being confronted and, of course, the “elephant man” himself: Vince. I love it when a speech hits on a metaphor and doesn’t just run with it, but leaps, bounds, sprints and pirouettes a marathon, clutching the metaphor to its chest like a gold medal.

(Clegg tried to capitalise on Vince’s elephants: “Thank you, The Elephant Man.” Oh, Nick. The joke had already been crushed into submission. But good on you for attempting to resurrect it for the benefit of a silently unamused audience who had already been all elephanted out.)

But the Lib Dems were trying to be much more serious and specific than the “it’s all fine, really” Tories and Labour: their manifesto has real numbers on page 100, to which Clegg directed his audience like an eager schoolteacher, holding aloft his manifesto like a textbook.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

The point is that Clegg has a plan, not just a promise. (Although his plan sometimes sounds remarkably familiar. His one-word summary? “Fairness.” His aim? To put “power back into people’s hands”. Thank you, Labour, thank you, Tories.)

“These are promises you can trust,” he said, forgetting that he was all about plans, not promises. When is a plan not a promise, or a promise a plan? Who can tell . . .

Anyway, Clegg was all about optimism. Hope. The future. Candour, yes. Oh, and magic:

We can turn anger into hope, frustration into ambition, recession into opportunity for everyone.

It’s practically alchemy! A new strand of policy for the Lib Dems, but who says some 17th-century shape-shifting can’t be a major factor in this election? It was the one thing missing, in my opinion.

And then he was off with a trumpety-trump trump, trump, trump. And an “ain’t”. As in: “I hear the Conservatives say they want to ring-fence the NHS. They ain’t!” Yeesh.

Content from our partners
Inside the UK's enduring love for chocolate
Unlocking the potential of a national asset, St Pancras International
Time for Labour to turn the tide on children’s health

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU