Web Only: the best of the blogs

The five must-read blogs from today, on Thatcher, the Tory manifesto and tactical voting.

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1. Revealed: the real author of Cameron's big society soundbite: not Sam Cam, but Maggie

David Cameron's claim that "there is such a thing as society; it's just not the same thing as the state" may be designed to distance the party from Thatcherism, but, says Sunder Katwala, it appears to have been inspired by a line from a speech by Thatcher.

2. Important questions

Following the launch of the Conservative manifesto this morning, Hopi Sen has nine puzzlers for the Tories. For instance, how can the party be for localism but against "postcode lotteries"?

3. Tory manifesto fails against "progressive conservative" tests

Left Foot Forward's Will Straw holds the Tory manifesto up against the 12 tests set by the "Progressive Conservatism" project at the Demos think tank.

4. Tactical unwind or tactical rewind?

Over at Liberal Democat Voice, Mark Pack looks at new evidence that tactical voting may actually increase at the election. Labour supporters are preparing to vote for Lib Dem candidates to keep the Tories out.

5. There is Twitter and YouTube, but this is also a direct mail election

Direct mail, such as Labour's controversial cancer mailshot, is playing a bigger role in this election than ever, says the Guardian's Simon Jeffery.

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