David Cameron's airbrushed poster: part three

Labour HQ releases its own version as part of a new strategy

labour cameron

The poster, the poster, the poster. The poster just won't die.

It has a lot to do with this website, MyDavidCameron (click on it -- it's excellent), which has collated some of the best efforts at remodelling the Tory leader's 15-foot election poster, and provides a template that allows you to have your wicked way with it.

Childish? Perhaps. Funny? Definitely. Even Labour HQ has got in on the action, inspired by the viral success of this website and the plethora of sarcastic slogans sitting next to Cameron's eerily smooth face. (Here's a cracker: "I love the BBC so much, I want to cut it up into little pieces and give it to all my friends.")

In what is probably a slightly less controversial line of attack than the whole Eton thing, Gordon Brown went hard on the airbrushing today at PMQs. Some highlights:

"If you can't get your photo right, it's pretty difficult to get your policies right."

"He's getting even much redder than he is on his poster. What you see clearly is not what you get."

"His airbrushed poster had better lines on it than the lines he's giving today."

Labour's home page now features the party's very own version of the poster (see above). Possibly not as funny as the Elvis version (but then, I have a puerile sense of humour). Yet there's a serious point to be made here. James Kirkup, blogging at the Telegraph about Brown's comments, asks whether "Labour's strategists have decided that Mr Cameron's I-am-the-message campaign is vulnerable".

The presidential-style poster was, presumably, a response to the fact that the Cameron brand consistently leads over the Conservative one. The obvious airbrushing provides, for the opposition, a useful political metaphor for dissembling, concealing the truth. It will be interesting to see whether this line of attack has any real impact on voters.

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Samira Shackle is a freelance journalist, who tweets @samirashackle. She was formerly a staff writer for the New Statesman.

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Can parliament force a government U-turn on the UK’s customs union membership?

Downing Street is trying to bully Conservative Remainers with the threat of letting in a Jeremy Corbyn government.

Nice precarious hold on power you’ve got there, Prime Minister. Shame if something happened to it.

Downing Street is insisting that there will not be U-turn on the United Kingdom’s membership of any kind of customs union with the European Union after we leave, as they face a series of defeats in the Lords and a possible defeat in a non-binding vote in the Commons on the issue.

As I explained on the Westminster Hour last night, while the defeats this week won't change government policy, they are a canary in the coal mine for the ones that can.

The nightmare for Theresa May is that, thanks to the general election, she faces a situation in which a majority of the governing party favours one approach to Brexit but a majority of the House of Commons favours another. 

The question is: what happens then? Downing Street is also pushing the line that the vote on the customs union will be a “confidence issue”, ie they are trying to bully Conservative Remainers with the threat of letting in a Jeremy Corbyn government. But, of course, thanks to the Fixed Term Parliaments Act, there is no such thing as a “confidence issue” outside a very specific motion of no confidence. Or, at least, there is no such thing as a “confidence issue” – which can bring about a new parliament.

May can make the issue one of confidence in her own leadership and resign if she is defeated, but, under the Fixed Term Parliaments Act, that wouldn’t trigger a new election: merely an invitation by the Queen to another politician to form a government. And frankly, as far as the Commons arithmetic goes, “another politician” is far more likely to be Michael Gove than Jeremy Corbyn. The process whereby you get even the glimmer of a risk of a Labour government by voting to keep the United Kingdom in a customs union is altogether more complicated and lengthier than Downing Street would like to pretend.

But the problem for Conservatives in particular, and Brexiteers in general, is while they can change the Prime Minister, they can't change the parliamentary arithmetic. Whether the majority of Conservative MPs want it or not, a U-turn on the customs union may well be inevitable.

Stephen Bush is special correspondent at the New Statesman and the PSA's Journalist of the Year. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.