The Staggers 3 September 2012 Grant Shapps's guide to "bouncing back" from recession Conservative housing minister mocked for his company's self-help guide. Sign UpGet the New Statesman's Morning Call email. Sign-up It hasn't been a good start to the new parliamentary term for Conservative housing minister Grant Shapps, who was revealed by the Guardian to have founded a family company selling software that increases a website's advertising revenue by manipulating search engines. In breach of Google's code of practice, the $497 (£313) software package, TrafficPaymaster, "creates web pages by 'spinning and scraping' content from other sites to attract advertising". Operating under the alias "Michael Green", Shapps claimed customers could "make $20,000 in 20 days guaranteed or your money back". Shapps transferred his share of the company to his wife, Belinda, in 2008, but the business has continued to publish such titles as Michael Green's How To Bounce Back From Recession, "a beautifully written self-help guide for negotiating your way to better times." As Owen Jones notes, it's "Pure Alan Partridge". Shapps has been widely tipped to replace Sayeeda Warsi as Conservative chairman in the imminent reshuffle, but after today's debacle it would be surprising if David Cameron wasn't having second thoughts. › Theories about "hookup culture" are just another way of telling us what to do with our lady parts Conservative housing minister Grant Shapps founded a company under the alias "Michael Green". Photograph: George Eaton is senior online editor of the New Statesman. Subscribe For daily analysis & more political coverage from Westminster and beyond subscribe for just £1 per month!