The #nbcfail isn't about email addresses, it's about corporate cronyism

Twitter needs to be clear if they have bent the rules for their commercial partners.

The question Twitter has to answer after suspending the Independent's Guy Adams isn't the narrow one about public versus private email addresses, but the broader one about how it plans to treat its commercial partners.

Adams tweeted the work email address of NBC executive Gary Zenkel, encouraging his followers to complain about the fact that the channel was showing the biggest events, like the opening ceremony and the 400m individual medley in which Michael Phelps was expected to (but didn't) medal, on a time delay.

Adams himself points out that it's contentious as to whether he even breached Twitter's guidelines to do so:

Twitter's guidelines forbid users from publishing what they call "private" information, including "private email addresses". There is plenty of sense in this. But I did not Tweet a private email address. I Tweeted a corporate address for Mr Zenkel, which is widely listed online, and is identical in form to that of tens of thousands of those at NBC.

Much of the debate surrounding the suspension has focused on whether a corporate email address, which is easy to work out but not actually made public by NBC or Zenkel, counts as a "public" or "private" email address. But that distinction is largely irrelevent; Twitter is perfectly within its rights to suspend Adams pending investigation, and as the debate shows, the case is unclear enough that it could be a genuine belief that the tweet breaks the terms of service.

The real concern should be when the story is combined with the knowledge that NBC and Twitter are in a massive, Olympics related, partnership:

Twitter and NBC are set to team up to provide an official hub page for the London Olympics, with the microblogging service serving as an "official narrator" of the Games. . .

Neither party is paying for the privilege, but Twitter reportedly sees it as a golden opportunity to expand its audience beyond the current 140 million monthly users, with vice president of media Chloe Sladden calling it "a way for new users to sample Twitter."

The question Twitter has to answer is whether they acted differently in the case of Zenkler/Adams because of this partnership. And based on news reports this morning, the situation doesn't look good. The Telegraph's Amy Willis reports:

In an email to The Daily Telegraph, Christopher McCloskey, NBC Sport’s vice-president of communications, said Twitter had actually contacted the network’s social media department to alert them to Mr Adam’s tweets. “Our social media dept was actually alerted to it by Twitter and then we filled out the form and submitted it,” he wrote. An email asking for further detail and whether this was normal Twitter policy was not returned from NBC or Twitter.

With this story hot on the heels of Twitter's clampdown against Instagram, it is clearer than ever that the service has reached a turning point in its maturation. The company no longer wants to be the communication network it has been treated as since its conception, now that it knows the real money is in the media. The challenge will be if it can make that leap without alienating its users.

Douchebag Twitter.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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Michael Carrick is the “Geordie Pirlo” that England misunderstood

The Manchester United legend’s retirement announcement should leave Three Lions fans wondering what if?

That it came in the months leading up to a World Cup arguably added an exclamation point to the announcement of Michael Carrick’s impending retirement. The Manchester United midfielder, who is expected to take up a coaching role with the club afterwards, will hang up his boots at the end of the season. And United boss Jose Mourinho’s keenness to keep Carrick at Old Trafford in some capacity only serves to emphasise how highly he rates the 36-year-old.

But Carrick’s curtain call in May will be caveated by one striking anomaly on an otherwise imperious CV: his international career. Although at club level Carrick has excelled – winning every top tier honour a player based in England possibly can – he looks set to retire with just 34 caps for his country, and just one of those was earned at a major tournament.

This, in part, is down to the quality of competition he has faced. Indeed, much of the conversation around England’s midfield in the early to mid-noughties centred on finding a system that could accommodate both box-to-box dynamos Steven Gerrard and Frank Lampard.

As time went on, however, focus shifted towards trequartistas, advanced playmakers and those with more mobile, harrying playing styles. And the likes of Jack Wilshere, Ross Barkley, Jordan Henderson and Dele Alli were brought into the frame more frequently than Carrick, whose deep-lying capabilities were not utilised to their full potential. That nearly 65 per cent of Carrick’s England caps have come in friendlies shows how undervalued he was. 

In fairness, Carrick does not embody similar characteristics to many of his England midfield contemporaries, including a laudable lack of ego. He is not blessed with lung-busting pace, nor is he enough of a ball-winner to shield a back four solo. Yet his passing and distribution satisfy world-class criteria, with a range only matched, as far as England internationals go, by his former United team-mate Paul Scholes, who was also misused when playing for his country.

Rather, the player Carrick resembles most isn’t English at all; it’s Andrea Pirlo, minus the free-kicks. When comparisons between the mild-mannered Geordie and Italian football’s coolest customer first emerged, they were dismissed in some quarters as hyperbole. Yet watching Carrick confirm his retirement plans this week, perfectly bearded and reflecting on a trophy-laden 12-year spell at one of world football’s grandest institutions, the parallels have become harder to deny.

Michael Carrick at a press event ahead of Manchester United's Champions League game this week. Photo: Getty.

Where other players would have been shown the door much sooner, both Pirlo and Carrick’s efficient style of play – built on patience, possession and precision – gifted them twilights as impressive as many others’ peaks. That at 36, Carrick is still playing for a team in the top two of the top division in English football, rather than in lower-league or moneyed foreign obscurity, speaks volumes. At the same age, Pirlo started for Juventus in the Champions League final of 2015.

It is ill health, not a decline in ability, which is finally bringing Carrick’s career to a close. After saying he “felt strange” during the second-half of United’s 4-1 win over Burton Albion earlier this season, he had a cardiac ablation procedure to treat an irregular heart rhythm. He has since been limited to just three more appearances this term, of which United won two. 

And just how key to United’s success Carrick has been since his £18m signing from Tottenham in 2006 cannot be overstated. He was United’s sole signing that summer, yielding only modest excitement, and there were some Red Devils fans displeased with then manager Sir Alex Ferguson’s decision to assign Carrick the number 16 jersey previously worn by departed captain Roy Keane. Less than a year later, though, United won their first league title in four years. The following season, United won the league and Champions League double, with Carrick playing 49 times across all competitions.

Failing to regularly deploy Carrick in his favoured role – one that is nominally defensive in its position at the base of midfield, but also creative in providing through-balls to the players ahead – must be considered one of the most criminal oversights of successive England managers’ tenures. Unfortunately, Carrick’s heart condition means that current boss Gareth Southgate is unlikely to be able to make amends this summer.

By pressing space, rather than players, Carrick compensates for his lack of speed by marking passing channels and intercepting. He is forever watching the game around him and his unwillingness to commit passes prematurely and lose possession is as valuable an asset as when he does spot an opening.

Ultimately, while Carrick can have few regrets about his illustrious career, England fans and management alike can have plenty. Via West Ham, Spurs and United, the Wallsend-born émigré has earned his billing as one of the most gifted midfielders of his generation, but he’d never let on.

Rohan Banerjee is a Special Projects Writer at the New Statesman. He co-hosts the No Country For Brown Men podcast.