Alan White's Olympic diary: Can the Olympics put an end to our terrible treatment of female athletes?

Team GB's fantastically successful female Olympians mean we surely can't ignore women's sport any longer.

British female athletes have bossed these games. They don’t quite have the numbers (at the time of writing eight of our 22 gold medals and six of our 13 silvers have been won by women or teams containing them),  but it may well be the female performances that live longest in the memory.

Think of Gemma Gibbons and the cathartic salutation to her mother against the crowd’s roar, as she secured a place in the judo final. Think of the staggering bravery of Laura Trott (of whom Jeremy Vine said: “It is impossible to believe there is cruelty in the world when you have heard [her] giggle”), born prematurely with a collapsed lung, and liable to vomit after every race. Think of the envy-inducing combination of athletic perfection and sheer bloody niceness that is Jessica Ennis.

Watching these women hasn’t just encouraged us to engage with affable, compelling characters. It’s been thrilling viewing: edge-of-the-seat, high-octane sport delivered by ferociously talented athletes at the peak of their powers. Things couldn’t be better, could they?

And yet only a few days ago, there was a dissenting voice in the form of Lizzie Armitstead, silver medalist in the women’s road race. She took the opportunity of her increased exposure to speak out: “Sexism is a big issue in women sport - salary, media coverage, general things you have to cope with in your career. If you focus too much on that you get disheartened."

It was quickly forgotten amid the joyous bonhomie. But let’s rewind a few months – to the announcement of the shortlist for BBC Sports Personality of the Year 2011. You might not remember this, but not a single woman was named. There was an outcry, and the broadcaster was quick to blame the sports editors that made the selections. It didn’t quite have time to explain why those editors were drawn from, among others, the likes of such publications as Nuts and Zoo.

Now admittedly these magazines do encourage one form of exercise that’s improved the cardiovascular systems of many a 14-year-old, but as the ever-excellent Andy Bull has pointed out, are their editors really more clued-up than those of, say, sportsister or womensportreport? 2011 wasn’t a vintage year for British women’s sport, but it was certainly good enough for a couple of names to make the shortlist. Worth noting some of those in Team GB that are now household names had successful seasons – in particular Katherine Grainger.

Maybe the problem was less their achievements than the lack of exposure they received. It was this suspicion that prompted Stella Creasy, MP for Walthamstow, to ask the BBC about its coverage of women’s sport. She tells me: “The fact the BBC gives more coverage to darts alone than women's sport in total is so surprising and frustrating - the debacle over Sports Personality of the Year was a symptom of a broader problem where women's events aren't covered, so aren't on the radar for those voting. The interest in watching and ability of those involved merits a fundamental rethink by all concerned.”

The coverage question feeds into something else. This report by the Women’s Sport and Fitness Foundation has received the square root of bugger all interest until now, but maybe people will start to take a little more. You see, it points out that between January 2010 and August 2011, men’s sport received 61.1 per cent of commercial sponsorship. How much do you think women got? You're wrong, probably. The answer would be half a per cent. You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that.

And I’m trying to confine the issue to Britain here. It’s great to see female Saudi Arabian athletes, but how much pressure has the IOC brought to bear on the kingdom to let them train in their own country? In fact the more you look around the world the worse the treatment of female athletes seems, and before you know it you’re doing a passable impression of Germaine Greer watching Top Gear.

Why the bloody hell should America’s strongest woman have to live in poverty? What in the name of God is this all about? And this? Back in Britain, isn’t this just a bit disrespectful, come to think of it? Do we perhaps think this lady should have received more sponsorship? And sod this for a game of soldiers: it’s all just insidious, isn’t it? I could keep going with this stuff – for some time, actually – but at this rate I’ll end up burning all my partner’s bras on her behalf or something.

So let me conclude on a more upbeat note. Here’s Dr Creasy again: “The idea people don't want to watch women's sport has been blown apart by the audiences for our Olympians - whether on the football or hockey pitch, in the Velodrome, the swimming pool, indoors or on the track, Britain's female sporting talent is big news. I just hope the Games will finally win the case many of us have been trying to highlight with broadcasters, to change their ways."

 

Odds and Ends

 

How to lift 247kg over your head – and win Olympic Gold.

Nice little Alistair Brownlee story.

I love Aliya Mustafina, so this is the site for me.

Bryony Gordon was with Victoria Pendleton’s family for her last hurrah.

Speaking of Pendleton, here she is with Laura Trott, a few years ago. And here is Laura Trott is with Wiggo. The interviews linked to on that first picture are worth watching as well.

John Inverdale’s Wikipedia page: hacked again.

Possibly the worst Olympics headline you’ll ever read.

Boris playing the fool again.

Are you a conflicted lefty watching the Olympics? Then here’s the site for you.

Jessica Ennis and Bradley Wiggins went to see the Stone Roses.

Chris Hoy’s mum can’t look.

So going forward, that’s all good.

This will be one of the defining moments of the Games.
 

British cyclists Dani King, Laura Trott, and Joanna Rowsell with their gold medals. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

Photo: Getty
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Ann Summers can’t claim to empower women when it is teaming up with Pornhub

This is not about mutual sexual fulfilment, it is about eroticising women’s pain. 

I can’t understand why erotic retailers like Ann Summers have persisted into the twenty-first century. The store claims to be “sexy, daring, provocative and naughty”, and somewhat predictably positions itself as empowering for women. As a feminist of the unfashionable type, I can’t help but be suspicious of any form of sexual liberation that can be bought or sold.

And yet, I’d never really thought of Ann Summers as being particularly threatening to the rights of women, more just a faintly depressing reflection of heteronormativity. This changed when I saw they’d teamed-up with Pornhub. The website is reputedly the largest purveyor of online pornography in the world. Pornhub guidelines state that content flagged as  “illegal, unlawful, harassing, harmful, offensive” will be removed. Nonetheless, the site still contains simulated incest and rape with some of the more easily published film titles including “Exploited Teen Asia” (236 million views) and “How to sexually harass your secretary properly” (10.5 million views.)  With campaigns such as #metoo and #timesup are sweeping social media, it seems bizarre that a high street brand would not consider Pornhub merchandise as toxic.

Society is still bound by taboos: our hyper-sexual society glossy magazines like Teen Vogue offer girls tips on receiving anal sex, while advice on pleasuring women is notably rare. As an unabashed wanker, I find it baffling that in the year that largely female audiences queued to watch Fifty Shades Darker, a survey revealed that 20 per cent of U.S. women have never masturbated. It is an odd truth that in our apparently open society, any criticism of pornography or sexual practices is shut down as illiberal. 

Guardian-reading men who wring their hands about Fair Trade coffee will passionately defend the right to view women being abused on film. Conservative men who make claims about morals and marriage are aroused by images that in any other setting would be considered abuse. Pornography is not only misogynistic, but the tropes and language are often also racist. In what other context would racist slurs and scenarios be acceptable?

I have no doubt that some reading this will be burning to point out that feminist pornography exists. In name of course it does, but then again, Theresa May calls herself a feminist when it suits. Whether you believe feminist pornography is either possible or desirable, it is worth remembering that what is marketed as such comprises a tiny portion of the market. This won’t make me popular, but it is worth remembering feminism is not about celebrating every choice a woman makes – it is about analysing the social context in which choices are made. Furthermore, that some women also watch porn is evidence of how patriarchy shapes our desire, not that pornography is woman-friendly.  

Ann Summers parts the net curtains of nation’s suburban bedrooms and offers a glimpse into our peccadillos and preferences. That a mainstream high street retailer blithely offers guidance on hair-pulling, whipping and clamps, as well as a full range of Pornhub branded products is disturbing. This is not about women’s empowerment or mutual sexual fulfilment, it is about eroticising women’s pain. 

We are living in a world saturated with images of women and girls suffering; to pretend that there is no connection between pornography and the four-in-ten teenage girls who say they have been coerced into sex acts is naive in the extreme. For too long the state claimed that violence in the home was a domestic matter. Women and girls are now facing an epidemic of sexual violence behind bedroom doors and it is not a private matter. We need to ask ourselves which matters more: the sexual rights of men or the human rights of women?