Promote visibility to close sport’s gender gap
Tax relief on the production cost of women’s sports coverage would help bring down a big barrier to female participation.
By
Reviewing politics
and culture since 1913
Dana Strong is group chief executive of Sky.
Tax relief on the production cost of women’s sports coverage would help bring down a big barrier to female participation.
By Dana Strong

Women’s sport is finally beginning to claim the place in society that it justly deserves. Sparked by the Lionesses’…
By Dana Strong