30 October 2012 Fortnum and Mason launches "privilege spread" "Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike." Sign UpGet the New Statesman's Morning Call email. Sign-up WHAT IS THIS. I DON'T EVEN. WHAT. “Privilege Spread sounds like something Fortnum & Mason might patent” came the cries following David Cameron’s Speech at the Conservative Party Conference earlier this month. Fortnum & Mason has taken up the challenge with panache, by creating the delicious Plum & Claret Privilege Spread. Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike. This limited edition – for One Nation only – will be launched on, Monday 5th November. The jar features the specially-created Charles Peattie and Russell Taylor’s inimitable Alex cartoon, to bring a smile to the breakfast and the tea table. Georgina Haszlakiewicz at Fortnum & Mason comments, “I am confident that this delicious coalition of plums and claret (from the Right AND the Left Bank) will bring in resounding endorsement from our customers. For over 300 years, Fortnum’s has been spreading peace and goodwill throughout the world with our prime recipes.” Exhaustive polling has proved that the spread goes well on daily bread, hot buttered toast or crumpets, it is best ladled generously, and – at a meritorious £3.75 a jar – an affordable treat for all. › The living wage and tax The Windsors examine some chocolate at Fortnum and Mason. Photograph: Getty Images Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe For more great writing from our award-winning journalists subscribe for just £1 per month!