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Martha Gill writes the weekly Irrational Animals column on the New Statesman website. You can follow her on Twitter here: @Martha_Gill.
Athletes give physical data to tech companies in return for free gadgets.
In the latest bizarre sponsorship deal, McDonald's vetos chips.
Martha Gill's Irrational Animals Column.
Martha Gill's Irrational Animals column.
The role of luck in success
If we cut between them really fast, they look like the same thing!
Martha Payne was told to stop taking photos of her school food.
Turns out robbery is a modest career.