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Nudge Unit may have been trying to use the power of stereotypes and framing to help people get jobs - but that doesn’t mean it was a good idea.
A salary insurance scheme that would impose a 9 per cent tax on jobseekers after they return to work isn't worthy of the name.
A salary insurance scheme would disincentive work, penalise low earners and likely prove unpopular.
Requiring all employers to pay a living wage would stimulate the economy, save the state money and ensure that work always pays.
The decision to remove housing benefit from the under-25s is just another item on the list of ways our welfare system is penalising the young.
Before excoriating the BBC, the papers should recall their own recent errors.
"Naming and shaming" employers who don't pay the living wage is likely to have disappointing results.
The party is only third because of the collapse of others around it.
If Cameron wants an accurate comparison for Labour's policies, he should look to modern Germany.
Scrapping workers' rights and deregulating planning laws won't stimulate growth.