Welcome to the Shammies, the media awards that recognise truly unsung talent

The BBC takes the top prize.

The wreckage of a US B-52 bombing plane shot down in 1972 in Hanoi
The wreckage of a US B-52 bombing plane shot down in 1972 on a small lake in Hanoi. Photograph: Getty Images

There are awards for everyone. There are the Logies, the Commies, the Tonys, the Theas, the Millies (“They cried with pride”) and now the Shammies. The Shammies celebrate the finest sham media. “Competition for the Gold Shammy,” said the panel of judges, “has been cut-throat.” The Shammies are not for the tabloid lower orders. Rupert Murdoch has been honoured enough. Shammies distinguish journalism that guards the limits of what the best and brightest like to call “the national conversation”.

The Shammy judges were especially impressed by a spirited campaign to rehabilitate Tony Blair. The winner will receive the coveted Jeremy Paxman Hoodwink Prize, given in honour of the BBC broadcaster who says he was “hoodwinked” over Iraq – regardless of the multiple opportunities he had to challenge Blair directly and expose the truth and carnage of the illegal invasion.

Shortlisted for the Hoodwink is Michael White, the Guardian’s former political editor, whose lament for Blair’s “wasted talent” is distinguished by his defence of Blair as the victim of a “very unholy . . . alliance betwee a familiar chorus of America-bashers and the Blair bait[ers]” (I am included).

On 19 December, another contender, White’s colleague Jane Martinson, was granted a “rare” interview with Cherie Blair in her “stately private office” with its “gorgeous views over Hyde Park” and “imposing mahogany furniture”.

In such splendour does Mrs Blair (she prefers her married name for its “profile”) run her “foundation for women” in Africa, India and the Middle East. Her political collusion in her husband’s career and support for adventures that destroyed the lives of countless women were not mentioned. A PR triumph and odds-on for a Shammy.

Also nominated – the brains behind the Guardian’s ecstatic front page of 8 November: “The best is yet to come”, dominated by a half-page picture of the happy-huggy-droney Obama family. And who can fail to appreciate the assurance from the BBC’s Mark Mardell that, in personally selecting people to murder with his drones, “the care taken by the president is significant”?

Matt Frei, now of Channel 4 News, drew commendation for his reporting of Obama as a “warrior president” and Hugo Chávez as a “chubby-faced strongman”. A study by the University of the West of England found that, of 304 BBC reports on Venezuela published in a decade, only three mentioned the Chávez government’s extraordinary record in promoting human rights and reducing poverty.

In the Gold Shammy category, the judges were struck by the outstanding work of the Guardian’s Decca Aitkenhead. “Everywhere we went, before my eyes people fell in love with him . . . no one seemed to be immune.” This was her memorable encounter with Peter Mandelson in 2009. She described his “effortless allure . . . the intensity of his theatre is electrifying to behold . . . His skin is dewy, as if fresh from a spa facial, and his grooming so flawless he looks almost hyper-real, the cufflinks and tie delicately co-ordinated, with their detail inversely echoed in his socks . . . His whole body seems weirdly untroubled by the passage of time . . .”

Aitkenhead had previously “profiled” Alistair Darling, the chancellor who presided over the worst financial collapse in memory. Greeted “like old friends” by Darling and his “gregarious” wife, Maggie, “who cooks and makes tea and supper while Darling lights a fire”, Aitkenhead effused over “a highly effective minister [who] seems almost too straightforward, even high-minded, for the low cunning of political warfare”.

The judges were asked to compare and contrast such moments of journalistic ecstasy with the same writer’s profile of Julian Assange on 7 December. Assange answered her questions methodically, providing her with a lot of information about the state’s abuse of technology and mass surveillance. “There’s no debate that Assange knows more about this subject than almost anyone alive,” she wrote. No matter. Rather than someone who had exposed more state criminality than any journalist, he was described as “someone convalescing after a breakdown”, a mentally ill figure she likened to “Miss Havisham”. Unlike the alluring, electrifying, twice disgraced Mandelson and the high-minded, disastrous chancellor, Assange had a “messianic grandiosity”. No evidence was offered. The Gold Shammy was within her grasp.

Then, on Christmas Eve, BBC News Magazine published an article marking the 40th anniversary of the Christmas bombing of Hanoi. The bombing, wrote Rebecca Kesby, “was President Richard Nixon’s attempt to hasten the end of the Vietnam war, as the growing strength of the Viet Cong caused heavy casualties among US ground troops”.

In fact, Nixon had promised “an honourable end to the war in Vietnam” four years earlier. His 1972 Christmas bombing of Hanoi in the north was as concerned with peace as Hitler’s bombing of Poland: a cynical, vengeful act of barbarism that changed nothing in the stalled Paris talks. Kesby cites Henry Kissinger’s absurd claim that the North Vietnamese were “on their knees”. Far from hastening “the end of the Vietnam war”, America’s savagery ensured the war went on for another two and a half years, during which more Vietnamese were killed than in the previous decade.

Kesby claimed that previous US targets had been “fuel depots and munitions stores”. On my wall is a photograph I took of a hamlet in the north obliterated by F-105 and Phantom fighters flying at 200 feet in order to pick off “soft targets” – human beings. In the town of Hongai, I stood in the debris of churches, hospitals, schools. A new type of “dart bomb” was used; the darts were made from a plastic that did not show in X-rays, and the victims, mostly children, suffered until they died.

Today our memory of all this is sanitised. America and its allies, using even more diabolical weapons, continue to “hasten the end of war”. Such has been the BBC’s unerring theme since Vietnam. The Gold Shammy is richly deserved.