Baidu's suggested search feature is very revealing.
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What Baidu’s search autofill reveals about the soul of the average Chinese web surfer

“What do I do if I'm ugly?”, and other questions.

This article first appeared on newrepublic.com

Bored at work? Type “why is” into Google, and up pops a list of the most common user questions beginning with that phrase, such as “why is the sky blue” and “why is my poop green”. Then try “what is”, “how do you”, “how to pronounce”, and so on, and before you know it you’ll be face deep in the greatest parlour game/time-suck of the early twenty-first century. After Google Suggest debuted in 2008, it quickly became a handy tool for armchair psychologists looking to analyse our collective psyche. Among its revelations: we cheat on the New York Times crossword, we don’t know how to pronounce “gif”, and we mainly use the internet to find song lyrics. Google Suggest tunnels into the far recesses of the soul, revealing humanity at its most innocent (“why am I me”), ugly (“I am extremely terrified of Chinese people”), and bizarre (“I like to tape my thumbs to my hands to see what it would be like to be a dinosaur”).

Baidu, the Chinese search engine, has a similar feature. Foreign Policy recently used it to develop a map of China by regional stereotype, while others have mined it to learn what Chinese think of foreigners from various nations. But that’s just a start. There’s a lot more Baidu can tell us about China’s search engine users, from their hopes and fears to their obsessions and consumer preferences. As I played around with the tool this week, a portrait of the average Baidu user started to emerge: a broke, sexually frustrated guy/girl who wants to become a teacher, buy a car, marry, and have a son (or, better yet, twins), if only he/she can get this damned wifi router to work.

Indeed, China has many problems, but the biggest headache plaguing Baidu users seems to be how to get wireless. Type in “怎么”, or “how”, and four of the top ten suggestions involve the setting up of routers and cracking of passwords. (For simplicity, the searches below are all translated from Mandarin.) Rivalling wifi for subject of greatest concern is pregnancy. “How do I make sure I have a son?” users ask, reflecting a common desire in China, especially under the government’s one-child policy. Women also want to know how to “get pregnant quickly” and have “dragon-phoenix twins”, or twins of opposite genders. Otherwise, users are most concerned with how to “buy stocks”, “apply eye-liner”, “download videos”, “reduce belly fat”, “repair a kidney”, and “catch pheasants”, slang for soliciting prostitutes.

Sex questions are popular – understandably so, given the relative dearth of sex education in China. (Plus, asking the internet is less awkward than asking your teacher or mom.) The top “why” question among Googlers may be “why is the sky blue”, but Baidu users have a different primary concern: “why is my semen yellow?” Runners up include “why do I ejaculate so quickly?” and “why don’t I have any semen?” They also pose questions they might be too shy to ask their partners, such as, “why do girls go to the bathroom after sex?” You may have noticed these are all dude questions. It’s hard to say whether that’s because Chinese men have a disproportionately large number of sexual hang-ups, or because Baidu users are disproportionately male, or because China itself is disproportionately male. Evidence points to the latter two explanations: if you type in “I’m looking for”, “a wife” makes the list of top suggestions, but “a husband” does not.

Physical appearance is another perennial source of anxiety. Men search for ways to “grow taller” and “cure baldness”, while women ask how to “make my skin white”, “make my legs thinner”, and “make my face thinner”. “Am I handsome?” is the most common search about users’ appearance, followed by “I’m ugly”, “I’m very ugly”, and “what do I do if I’m ugly?” Insult to injury, the search results page is populated with photos of beautiful celebrities.

Baidu also catalogs the hopes and dreams of its users. The search term “my dream is” reveals the most-sought profession to be teacher, followed by doctor, designer, police officer, scientist, painter, astronaut, and soldier, in that order. And whatever their job, Baidu-ers want the trappings of a middle class lifestyle. The most common phrase that starts with “I want to buy” is “I want to buy a car.” A close second: “I want to buy a car but I have no money, what do I do?” After that, users are most interested in purchasing a phone, a house, a pigeon, and a gun.

Baidu users appear to be hopeless media addicts. A big chunk of search suggestions turn out to be titles of songs, movies, and TV shows, many of which users can stream online. Type in “I am”, and the suggestion box fills with variations on the talent show title I Am a Singer. Type “who”, and you are directed to the dating show Who Can Be One in a Hundred?, the talk show Who’s Talking?, the video game Who’s the Mole?, the movie Unexpected Love (its Chinese title translates as Who Says We Can’t Love?), the movie Who Is the Real Hero?, and the novel Who Didn’t Have an Aimless Youth? Baidu also suggests that users might be looking for the recent ad campaign “Who Can Represent KFC?” According to a spokesman for Baidu, there is no commercial element in the suggested search terms.

Politically sensitive terms do appear to be manipulated. Enter the word “Tiananmen” and you’ll see a short list of suggestions: “Tiananmen Square”, “Tiananmen photos”, “Tiananmen flag raising times”, and “I Love Beijing’s Tiananmen”, the title of a song from 1970. The terms “1988” and “1990” yield searches related to the lunar calendars of those years, but if you want to know when Spring Festival began in 1989, you’re out of luck. Likewise, “六四,” or “6/4,” shorthand for the massacre of 4 June, 1989, produces no suggestions, while 六三 (“6/3”) and 六五 (“6/5”) reveal plenty. Chinese users appear to be turning to Google for answers to these sensitive questions instead. Type the Mandarin word for “why” into Google.com.hk, and the fourth most common search is “Why suppress Falun Gong?” Enter the word for “how” and suggestion number six is “How do I get over the Great Firewall?”

Baidu also tells us which phrases Chinese people want to say in other languages. If you type “How do you say in English,” you learn that the phrase most commonly searched for is 加油 or “add oil”, the Mandarin equivalent of “Go! Go!” Other terms that urgently require translation into English: “Shut up”, “wife”, “pollution”, “resume”, “brassiere”, and “milk powder”. The phrase that Chinese people most want to say in Japanese and Korean? “I love you”.

Some Baidu questions would only make sense to Chinese speakers. For example, a lot of users search for “why is there no northern melon?” In Chinese, pumpkin is “southern melon”, watermelon is “western melon”, and white gourd is “winter melon”, which is a homophone for “eastern melon”. There is, in fact, a “northern melon”, but it’s a lot less common than the others. Other searchers want to know “why is there no western capital?” for a similar reason, as Beijing is the “northern capital”, Nanjing is the “southern capital”, and Tokyo is the “eastern capital”.

But overall, Baidu users have a lot of the same questions and interests as Google users. The top suggestion on Google/Baidu for “I’m feeling”/”我感觉”is “I’m feeling blue”/“我感觉很难过.” Users of both search engines complain about their computers and demand to know what’s happening to their bodies. “Why does my hand sometimes tremble?” Baidu-ers ask, perhaps indicating one too many Baidu searches. In the end, most queries fall into the category of broad human experience. For example, what greater testament to our unity as a species than the fact that when you type “my balls”/“我的蛋” into Google/Baidu, the #1 suggestion is the same: “hurt”/“好疼”.

This article first appeared on newrepublic.com

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Five things Hillary Clinton’s released emails reveal about UK politics

The latest batch of the presidential hopeful’s emails provide insight into the 2010 Labour leadership contest, and the dying days of the Labour government.

The US State Department has released thousands of Hillary Clinton’s emails. This is part of an ongoing controversy regarding the presidential hopeful’s use of a private, non-governmental server and personal email account when conducting official business as Secretary of State.

More than a quarter of Clinton’s work emails have now been released, in monthly instalments under a Freedom of Information ruling, after she handed over 30,000 pages of documents last year. So what does this most recent batch – which consists of 4,368 emails (totalling 7,121 pages) – reveal?
 

David Miliband’s pain

There’s a lot of insight into the last Labour leadership election in Clinton’s correspondence. One email from September 2010 reveals David Miliband’s pain at being defeated by his brother. He writes: “Losing is tough. When you win the party members and MPs doubly so. (When it's your brother...).”


Reaction to Ed Miliband becoming Labour leader

Clinton’s reply to the above email isn’t available in the cache, but a message from an aide about Ed Miliband’s victory in the leadership election suggests they were taken aback – or at least intrigued – by the result. Forwarding the news of Ed’s win to Clinton, it simply reads: “Wow”.


Clinton’s take on it, written in an email to her long-time adviser, Sidney Blumenthal, is: “Clearly more about Tony that [sic] David or Ed”.

Blumenthal expresses regret about the “regression” Ed’s win suggests about the Labour party. He writes to Clinton: “David Miliband lost by less than 2 percent to his brother Ed. Ed is the new leader. David was marginally hurt by Tony's book but more by Mandelson's endorsement coupled with his harsh statements about the left. This is something of a regression.”


Peter Mandelson is “mad”

In fact, team Clinton is less than enthusiastic about the influence Mandelson has over British politics. One item in a long email from Blumenthal to Clinton, labelled “Mandelson Watch”, gives her the low-down on the former Business Secretary’s machinations, in scathing language. It refers to him as being “in a snit” for missing out on the EU Commissioner position, and claims those in Europe think of him as “mad”. In another email from Blumenthal – about Labour’s “halted” coup against Gordon Brown – he says of Mandelson: “No one trusts him, yet he's indispensable.”

That whole passage about the coup is worth reading – for the clear disappointment in David Miliband, and description of his brother as a “sterling fellow”:


Obsession with “Tudor” Labour plotting

Clinton appears to have been kept in the loop on every detail of Labour party infighting. While Mandelson is a constant source of suspicion among her aides, Clinton herself clearly has a lot of time for David Miliband, replying “very sorry to read this confirmation” to an email about his rumoured demotion.

A May 2009 email from Blumenthal to Clinton, which describes Labour politicians’ plots as “like the Tudors”, details Ed Balls’ role in continuing Tony Blair and Gordon Brown’s “bitter rivalry”:


“Disingenuous” Tories “offending” Europe

The Tories don’t get off lightly either. There is intense suspicion of David Cameron’s activities in Europe, even before he is Prime Minister. Blumenthal – whose email about a prospective Cameron government being “aristocratic” and “narrowly Etonian” was released in a previous batch of Clinton’s correspondence – writes:

Without passing "Go," David Cameron has seriously damaged his relations. with the European leaders. Sending a letter to Czech leader Vaclay Klaus encouraging him not to sign the Lisbon Treaty, as though Cameron were already Prime Minister, he has offended Sarkozy., Merkel and Zapatero.

He also accuses him of a “tilt to the Tory right on Europe”.

In the same email, Blumenthal tells Clinton that William Hague (then shadow foreign secretary), “has arduously pressured for an anti-EU stance, despite his assurances to you that Tory policy toward Europe would be marked by continuity”.

In the aftermath of the 2010 UK election, Blumenthal is apprehensive about Hague’s future as Foreign Secretary, emailing Clinton: “I would doubt you’ll see David again as foreign secretary. Prepare for hauge [sic, William Hague], who is deeply anti-European and will be disingenuous with you.”

Anoosh Chakelian is deputy web editor at the New Statesman.