Baidu's suggested search feature is very revealing.
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What Baidu’s search autofill reveals about the soul of the average Chinese web surfer

“What do I do if I'm ugly?”, and other questions.

This article first appeared on newrepublic.com

Bored at work? Type “why is” into Google, and up pops a list of the most common user questions beginning with that phrase, such as “why is the sky blue” and “why is my poop green”. Then try “what is”, “how do you”, “how to pronounce”, and so on, and before you know it you’ll be face deep in the greatest parlour game/time-suck of the early twenty-first century. After Google Suggest debuted in 2008, it quickly became a handy tool for armchair psychologists looking to analyse our collective psyche. Among its revelations: we cheat on the New York Times crossword, we don’t know how to pronounce “gif”, and we mainly use the internet to find song lyrics. Google Suggest tunnels into the far recesses of the soul, revealing humanity at its most innocent (“why am I me”), ugly (“I am extremely terrified of Chinese people”), and bizarre (“I like to tape my thumbs to my hands to see what it would be like to be a dinosaur”).

Baidu, the Chinese search engine, has a similar feature. Foreign Policy recently used it to develop a map of China by regional stereotype, while others have mined it to learn what Chinese think of foreigners from various nations. But that’s just a start. There’s a lot more Baidu can tell us about China’s search engine users, from their hopes and fears to their obsessions and consumer preferences. As I played around with the tool this week, a portrait of the average Baidu user started to emerge: a broke, sexually frustrated guy/girl who wants to become a teacher, buy a car, marry, and have a son (or, better yet, twins), if only he/she can get this damned wifi router to work.

Indeed, China has many problems, but the biggest headache plaguing Baidu users seems to be how to get wireless. Type in “怎么”, or “how”, and four of the top ten suggestions involve the setting up of routers and cracking of passwords. (For simplicity, the searches below are all translated from Mandarin.) Rivalling wifi for subject of greatest concern is pregnancy. “How do I make sure I have a son?” users ask, reflecting a common desire in China, especially under the government’s one-child policy. Women also want to know how to “get pregnant quickly” and have “dragon-phoenix twins”, or twins of opposite genders. Otherwise, users are most concerned with how to “buy stocks”, “apply eye-liner”, “download videos”, “reduce belly fat”, “repair a kidney”, and “catch pheasants”, slang for soliciting prostitutes.

Sex questions are popular – understandably so, given the relative dearth of sex education in China. (Plus, asking the internet is less awkward than asking your teacher or mom.) The top “why” question among Googlers may be “why is the sky blue”, but Baidu users have a different primary concern: “why is my semen yellow?” Runners up include “why do I ejaculate so quickly?” and “why don’t I have any semen?” They also pose questions they might be too shy to ask their partners, such as, “why do girls go to the bathroom after sex?” You may have noticed these are all dude questions. It’s hard to say whether that’s because Chinese men have a disproportionately large number of sexual hang-ups, or because Baidu users are disproportionately male, or because China itself is disproportionately male. Evidence points to the latter two explanations: if you type in “I’m looking for”, “a wife” makes the list of top suggestions, but “a husband” does not.

Physical appearance is another perennial source of anxiety. Men search for ways to “grow taller” and “cure baldness”, while women ask how to “make my skin white”, “make my legs thinner”, and “make my face thinner”. “Am I handsome?” is the most common search about users’ appearance, followed by “I’m ugly”, “I’m very ugly”, and “what do I do if I’m ugly?” Insult to injury, the search results page is populated with photos of beautiful celebrities.

Baidu also catalogs the hopes and dreams of its users. The search term “my dream is” reveals the most-sought profession to be teacher, followed by doctor, designer, police officer, scientist, painter, astronaut, and soldier, in that order. And whatever their job, Baidu-ers want the trappings of a middle class lifestyle. The most common phrase that starts with “I want to buy” is “I want to buy a car.” A close second: “I want to buy a car but I have no money, what do I do?” After that, users are most interested in purchasing a phone, a house, a pigeon, and a gun.

Baidu users appear to be hopeless media addicts. A big chunk of search suggestions turn out to be titles of songs, movies, and TV shows, many of which users can stream online. Type in “I am”, and the suggestion box fills with variations on the talent show title I Am a Singer. Type “who”, and you are directed to the dating show Who Can Be One in a Hundred?, the talk show Who’s Talking?, the video game Who’s the Mole?, the movie Unexpected Love (its Chinese title translates as Who Says We Can’t Love?), the movie Who Is the Real Hero?, and the novel Who Didn’t Have an Aimless Youth? Baidu also suggests that users might be looking for the recent ad campaign “Who Can Represent KFC?” According to a spokesman for Baidu, there is no commercial element in the suggested search terms.

Politically sensitive terms do appear to be manipulated. Enter the word “Tiananmen” and you’ll see a short list of suggestions: “Tiananmen Square”, “Tiananmen photos”, “Tiananmen flag raising times”, and “I Love Beijing’s Tiananmen”, the title of a song from 1970. The terms “1988” and “1990” yield searches related to the lunar calendars of those years, but if you want to know when Spring Festival began in 1989, you’re out of luck. Likewise, “六四,” or “6/4,” shorthand for the massacre of 4 June, 1989, produces no suggestions, while 六三 (“6/3”) and 六五 (“6/5”) reveal plenty. Chinese users appear to be turning to Google for answers to these sensitive questions instead. Type the Mandarin word for “why” into Google.com.hk, and the fourth most common search is “Why suppress Falun Gong?” Enter the word for “how” and suggestion number six is “How do I get over the Great Firewall?”

Baidu also tells us which phrases Chinese people want to say in other languages. If you type “How do you say in English,” you learn that the phrase most commonly searched for is 加油 or “add oil”, the Mandarin equivalent of “Go! Go!” Other terms that urgently require translation into English: “Shut up”, “wife”, “pollution”, “resume”, “brassiere”, and “milk powder”. The phrase that Chinese people most want to say in Japanese and Korean? “I love you”.

Some Baidu questions would only make sense to Chinese speakers. For example, a lot of users search for “why is there no northern melon?” In Chinese, pumpkin is “southern melon”, watermelon is “western melon”, and white gourd is “winter melon”, which is a homophone for “eastern melon”. There is, in fact, a “northern melon”, but it’s a lot less common than the others. Other searchers want to know “why is there no western capital?” for a similar reason, as Beijing is the “northern capital”, Nanjing is the “southern capital”, and Tokyo is the “eastern capital”.

But overall, Baidu users have a lot of the same questions and interests as Google users. The top suggestion on Google/Baidu for “I’m feeling”/”我感觉”is “I’m feeling blue”/“我感觉很难过.” Users of both search engines complain about their computers and demand to know what’s happening to their bodies. “Why does my hand sometimes tremble?” Baidu-ers ask, perhaps indicating one too many Baidu searches. In the end, most queries fall into the category of broad human experience. For example, what greater testament to our unity as a species than the fact that when you type “my balls”/“我的蛋” into Google/Baidu, the #1 suggestion is the same: “hurt”/“好疼”.

This article first appeared on newrepublic.com

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Emmanuel Macron's power struggle with the military

Reminding your subordinates that you are "their boss" doesn't go as far as listening to their problems, it may seem.

This is the sixth in a series looking at why Emmanuel Macron isn't the liberal hero he has been painted as. Each week, I examine an area of the new French president's politics that doesn't quite live up to the hype. Read the whole series.

It had started well between Macron and the army. He was the first president to chose a military vehicle to parade with troops on the Champs-Élysées at his inauguration, had made his first official visit a trip to Mali to meet French soldiers in the field, and had pulled a James Bond while visiting a submarine off the Brittany coast.

It’s all fun and games in submarines, until they ask you to pay to maintain the fleet.

“Macron wanted to appear as the head of armed forces, he was reaffirming the president’s link with the military after the François Hollande years, during which the defence minister Jean-Yves Le Drian had a lot of power,” Elie Tenenbaum, a defence research fellow at the French Institute for International Relations, told the New Statesman. The new president was originally viewed with distrust by the troops because he is a liberal, he says, but “surprised them positively” in his first weeks. Olivier de France, the research director at The French Institute for International and Strategic Affairs, agrees: “He sent good signals at first, gathering sympathy.” 

But the honeymoon ended in July, with what Tenenbaum describes as Macron’s first “real test” on defence: the announced cut of €850m from the army’s budget, despite Macron’s (very ambitious) campaign pledge to rise the defence budget to 2 per cent of the country’s GDP by 2025. A row ensued between the president and the French army’s chief of staff, general Pierre de Villiers, when the general complained publicly that the defence budget was “unbearable”. He told MPs: “I won’t let him [Macron] fuck me up like that!”

Macron replied in a speech he gave to military troops the day before Bastille Day, in which he called soldiers to honour their “sense of duty and discretion” and told them: “I have taken responsibilities. I am your boss.” After the general threatened to quit and wrote at length about “trust” in leadership, Macron added a few days later that “If something brings into conflict the army’s chief of staff and the president of the Republic, the chief of staff changes.” That, Tenenbaum says, was the real error: “On the content, he was cutting the budget, and on the form, he was straightening out a general in front of his troops”. This is the complete opposite of the military ethos, he says: “It showed a lack of tact.”

This brutal demonstration of power led to de Villiers’ resignation on 19 July – a first in modern French politics. (de Villiers had already protested over budget cuts and threatened to quit in 2014, but Hollande’s defence minister Jean-Yves Le Drian had backed down.)

Macron did his best to own up to his mistake, assuring the military that, although this year’s cuts were necessary to meet targets, the budget would be rised in 2018. “I want you to have the means to achieve your mission,” he said.

But the harm was done. “He should have introduced a long-term budget plan with a rise in the coming years right away,” says de France. “It was clumsy – of course he is the boss, everyone knows that. If he needs to say it, something is off.” The €850m will be taken out of the army’s “already suffering” equipment budget, says Tenenbaum. “There are pressures everywhere. Soldiers use equipment that is twice their age, they feel no one has their back." The 2 per cent GDP target Macron set himself during the campaign – a “precise” and “ambitious” one – would mean reaching a €50bn army budget by 2025, from this year’s €34m, he explains. “That’s €2bn added per year. It’s enormous.”

Read more: #5: On immigration, Macron's words draw borders

Macron has two choices ahead, De France explains: “Either France remains a big power and adapts its means to its ambitions” – which means honouring the 2 per cent by 2025 pledge – “or wants to be a medium power and adapts its ambitions to its means”, by reducing its army’s budget and, for instance, reinvesting more in European defence.

The military has good reason to doubt Macron will keep his promise: all recent presidents have set objectives that outlast their mandates, meaning the actual rise happens under someone else’s supervision. In short, the set goals aren’t always met. Hollande’s law on military programming planned a budget rise for the period 2018-19, which Macron has now inherited. “The question is whether Macron will give the army the means to maintain these ambitions, otherwise the forces’ capacities will crumble,” says Tenenbaum. “These €850m of cuts are a sign than he may not fulfill his commitments.”

If so, Macron’s row with the general may only be the beginning.  It didn’t help Macron’s popularity, which has been plummeting all summer. And the already distrustful troops may not forgive him: more than half of France’s forces of order may support Marine Le Pen’s Front national, according to one poll. “It’s hardly quantifiable and includes police officers,” Tenenbaum cautions. All the same, the army probably supports right-wing and hard-right politicians in higher numbers than the general population, he suggests.

James Bond would probably have known better than to irritate an entire army – but then again, Bond never was “their boss.”