Julia Gillard "on the menu": Three cheers for a bit of in-your-face, no-frills sexism

The party fundraiser menu that offered to "serve up" parts of Australian PM Julia Gillard was offensive, no doubt about it. But it's refreshing to see some honest, in-your-face sexism for a change, rather than the kind that flies under the radar.

Hooray for Mal Brough and his Liberal party fundraiser menu of boorish bigotry! At long last, we get to see a bit of honest sexism in action! Admittedly, it’s not all that impressive – just some lazy mockery of Australian PM Julia Gillard because she’s got wimmin’s bits (snigger) – but at least it makes a change. Enough of all that vague is-it-isn’t-it sexism that haunts so many women throughout their dealings with “enlightened” men. Here’s some of the real stuff, stuff that can’t be shrugged off with “well, it’s evolution” or “it’s because you have babies” or “it’s only banter”. With sexism like this you know where you are.

One doesn’t have to hold Julia Gillard aloft as a “feminist hero” to support her claim that she’s a victim of straightforward misogyny. Do male politicians get served up as metaphorical pieces of meat, their sexual organs ridiculed and dissected? Do they live in fear of what Harriet Harman might do with a chipolata? I think not. Regardless of whether Gillard has any of these attributes, there’s nothing wrong in having “small breasts, huge thighs and a big red box” – but there’s definitely something wrong in reducing a woman to this alone, regardless of her politics. 

And yet a bit of me thinks it could be worse. Most sexism flies under the radar or rather, we see it but we manage to explain it away. At least when someone is openly sexist we’re offered a means of restarting a debate which those in power – mostly male – have long since declared closed. Having been announced “winners“ in the battle for equality we’re usually expected to slink off home while the men carry on talking. Yet just every now and then, the fragility of our victory is exposed in a way that very few people can deny (still, best to not over-react, ladies. You don’t want to be accused of playing the “gender card” since that’ll mean you’re back in the wrong even more swiftly than usual).

All forms of sexism are rubbish, but I can’t help feeling barefaced chauvinism is less rubbish than the other forms. More often than not, we experience prejudice but there’s nothing we can say, let alone do. I suspect men like Brough have no idea of the degree to which women end up telling themselves this or that “didn’t count” as proper sexism. It makes life more bearable when you’re powerless anyhow. If you’re just a woman to begin with, at least don’t be a whiney woman who wastes her time blaming the patriarchy for everything or indeed anything. Just work on those alternative explanations. After all, that’s what everyone else is doing. 

We know that some forms of sexism – and other forms of prejudice - are completely hidden from the victim; the way someone’s assessment of a CV might change depending on the name at the top, for instance. The rest of the time, you half-know that prejudice is there but it’s embedded in so many other things - flawed human interactions, financial dependencies, personal insecurities – that it would take a huge amount of courage and conviction to do anything about it. After all, how can you truly know what’s going on? Unless you are a perfect human being, how can you strip out the sexism and hold it up for independent analysis? Sure, you’re not being treated fairly – but perhaps you’d still be held in low esteem even if that wasn’t the case. The actual impact of an individual instance of sexist behaviour is hard to measure. It tends to be a tainted specimen. “Reasonable” sexists know this – and so too do their victims.

There is almost always a reason why sexism isn’t sexism. It’s “just his background, just the way he talks, he didn’t mean it like that, silly you for taking offence”. Or maybe “it was like that in the seventies, a different culture, you can’t judge these things by your standards”. Or perhaps “the women don’t put themselves forward, it’s not our banter that’s to blame, just their failure to assert themselves”. Or “we take ever complaint seriously… apart from the complaints about the complaints that we didn’t take seriously at all”. The list is goes on and on.

Part of the work of feminism remains teasing this out, identifying sexism for what it is, showing that even if it appears to be compromised by real life it’s still worth challenging, if not in a court of law, then at least in terms of how people think and feel. It’s not enough to persuade people they aren’t being discriminated against if they’re still being left at a disadvantage. It’s not enough to assume you’re acting as if all things were equal when you can’t be bothered to try and make them so. And thus, while it’s a strange relief to see a bit of in-your-face, no-frills sexism once in a while, let’s keep on questioning any act that has some basis in the belief that women are inferior. This conversation needs to continue even when sexism isn’t handed to us on a plate. 

Julia Gillard. Photograph: Getty Images

Glosswitch is a feminist mother of two who works in publishing.

Photo: Getty Images
Show Hide image

What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.