Meet the first-time voters of Hicksville, Ohio

"Even though some of them have been indoctrinated at home, they are open-minded."

Hicksville's high school is housed in a state-of-the-art red-brick building, opened in 2009, on the east side of town. Students spill corridors filled with lockers in classic American high school style. On the day I visit, government teacher Dave Blue is taking two senior-year classes, most of whom will be eligible to vote for the first time tomorrow.

Among them, some are simply not interested. “I don't really pay attention to [politics],” says one 18-year-old student, Chad Klema, while another, Dean Conley simply says “I'm not voting.” When this gets an anguished response from the more politically active of his peers, he defends himself. “I just hate hearing about it. I don't think any president can fix this.”

Many are entirely disillusioned with the political process as a whole. “Neither candidate is great” is a common factor among many – though not all – students in both classes. “There are negative ads before every video on YouTube,” says 18-year-old Morgan Hahn. “It's not cool.”

Many of them, however, are more politically aware. Each lesson has a clearly dominant voice; obviously old rivals, they tell me they often spar with each other on political issues. Andrew Willis, the most powerful voice in the morning lesson, is a staunch and vocal Democrat. “I'm pro-choice, and gay marriage. I don't like that the rich get the tax cuts – Bush's tax cuts added to the deficit.” What does he think of the Republican challenger? “I think Romney is really, really untrustworthy. I think he changes his opinions to get elected.”

“He's a political rat!” he says with venom.

The afternoon class, by comparison, is all about Austin Laney – whose conservatism Willis tells me he likes to goad. “[Romney's] not just for one part of the country, he's for all of it,” Laney tells me. Even for the middle class? “Yeah.”

“Obama doesn't know what he's talking about,” he continues. “I don't like Obama. Romney's not that great – but he's better.”

Their teacher, Dave Blue, is one of those teachers that all his former pupils remember with a grin. I first meet him in the Brickhouse, Hicksville's local sports bar – I'm introduced by several former pupils. “You have to meet Dave,” they tell me. He makes quite an entrance, wearing a long leather trenchcoat and a battered stetson, and orders a whisky.

Blue has been helping his pupils negotiate the minefields of American politics for 28 years. I ask him if the students he sees generally lean one way or another. “I'd say [they're] more Republican than Democrat,” he tells me, “but Obama's got a good chance among these kids. They're young, they're willing to listen. Their minds are reasonably flexible. Even though some of them have been indoctrinated at home, they are open-minded. Some are probably going to rebel from mum and dad.”

When I ask the afternoon class if their political beliefs have been affected by their parents, there is a chorus of “yes” – except from Laney, who tells me scornfully that his parents are Democrats.

“I could go either way,” says another pupil, Charlie Guto. What would sway him? “I dunno.” He stops to think. “I'm against abortion. I don't think it's right.” Does that mean Romney's on his side on that one? “Yeah. But I feel like whoever wins, no one's going to fix it right away.”

Some of them have been under pressure from their classmates – but Shane Bostik is not giving in. “I'm on the border still,” he says, looking at Laney with a grin. “I've had Austin trying to persuade me to go for Romney... but I think I'm sticking with Obama. I think things are getting better each year.”

“They are starting to realise,” says Dave Blue proudly after the bell has gone and the students have joined the throng in the corridors heading to their next class, “that the real world is not that far away.”

He gestures expansively around his classroom. “And this is a part of it.”

A Democrat volunteer encourages people to turn out in Ohio. Photograph: Getty Images

Nicky Woolf is reporting for the New Statesman from the US. He tweets @NickyWoolf.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war