Globalisation's positive power

Nobel Prize winner and former Clinton economic advisor Joseph Stiglitz believes in the positive powe

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Many Americans are counting down the hours until George W. Bush leaves the Oval Office. Joseph Stiglitz, though, has gone further than most. He keeps a special clock at home just so he can see precisely how long there is to go.

The Nobel Prize winner has never been afraid of controversy, but he's not exactly alone when he says in his view things can only get better the second the countdown reaches zero and Bush moves out of the White House.

With his lack of pretensions and easy-going style Stiglitz seems more like a favourite uncle than a world-renowned economist, academic, and former presidential advisor as he chats over a cup of coffee.

His ability to put complicated concepts into easy-to-digest nuggets has endeared him greatly to the media, but also explains why his books on globalisation and economics have a far greater reach than most economists could dream of.

As he whisks around the globe, stopping in Korea and London, before heading back to Columbia University, Stiglitz has plenty to say about what the US needs to do to improve its relationship with the rest of the world and where it has taken wrong turnings. "At the end Americans will look back at a failed presidency that turned its back on the international community."

But Stiglitz is interested in more than critiquing the Bush presidency; he is campaigning for a new type of globalisation, one that puts a more equal and fair global society at its heart, and for less pressure from the US-influenced global development institutions to impose a one-size-fits-all free market, pro-privatisation model.

“The US has pushed a particular model on the rest of the world. It might work for America, but is totally not acceptable in many other parts of the world where a sense of social solidarity is important or need to be important for those societies to function.”

Where developing powers India and China have resisted US-led pressure to move towards instant privatisation of state functions, and refused to swing open their doors to multi-nationals without qualification, they have created much stronger societies, Stiglitz argues.

“These countries managed globalisation: it was their ability to take advantage of globalisation, without being taken advantage of by globalisation, that accounts for much of their success."

More transparency, easier to access information, and stronger civil societies are wearing away some of the power in the relationship between the developing and developed countries, he argues.

"Using the internet … they can see what is going on in a way that we might not like," he says relating a story about the recent US-Korea bi-lateral talks where, after the US negotiators had finished a deal they told the Koreans was good and fair, the write-up on the US government website told a different story. "Basically it said: 'we managed to screw the Koreans'.” Korean access to that information is likely to have a powerful influence on future negotiations.

With the US presidential primaries in full swing, the timing may be right for this man with global stature, and the ear of influential Democrats, to be heard by policy makers back home.

Knowledge of foreign policy and the continuing role of the US in Iraq have both emerged as part of the cut and thrust of debates between Barack Obama and Hillary Clinton as they tussle for votes. And Stiglitz has a lot of knowledge and experience to offer. He acknowledges that he has regular conversations with the three Democratic front runners, and you can imagine he is likely to be snapped up as an advisor by the Democratic candidate next year.

A long-time critic of the IMF, even in his World Bank days, Stiglitz can help build a wide base of support. He can find common ground with anti-globalisation lobbyists who cluster around Naomi Klein when he speaks of the damage Bush and his acolytes have done to the UN and other multilateral institutions, but the Nobel Laureate has far more than journalistic railing and emotion in his armoury.

Klein would no doubt agree with Stiglitz that: “The damage that has been done by Bush has been huge… the damage to the World Bank is huge, the damage to the UN is huge.”

But Stiglitz is not an anti-globalisation campaigner; just someone who believes it can be done better and to the benefit of the many, not the few. He is busy spreading his message that globalisation is not yet benefiting the world's poorest and then setting out his prescription for how to make it work.

Narrowing the gap between the richest and poorest with a strong state at the core is the only way for globalisation to work in his view. The poorest suffer the most insecurity in a global economy, but if it is to work they too must benefit from opening trade doors and jobs to international competition. In the past, he says, “when people have talked about globalisation they have talked about the impact it has had on GDP but they don’t talk about the impact it has on disparities. The way globalisation has been managed has meant increasing disparities in many parts of the world, both in developed and developing countries.”

Not only does he argue for safety nets of various kinds – medical and educational among them – as essential in creating a more secure and stable society in developing countries, but he applies these principles to the US as well.

These principles – including a centralised national health care system – have always been considered surprisingly radical in the US, but he is not alone when he says the pendulum is swinging towards significant reform.

“All the candidates have been forced to address the questions of what are they going to do about the health care crisis in the US?”

Stiglitz believes that high levels of inequality in the US have started to change people’s views about the role of the state. Inequality has grown under Bush and has even started to undermine that greatest of national myths – the American dream.

He argues plausibly for greater emphasis on equality in development theory and practise. This, he believes, will help create greater stability and security internationally.

“The argument has always been that [if] the country is a whole lot better off…those that have gained could compensate the losers, but the problem is under Bush that hasn’t happened. Rather than trickledown it has been trickle up.”

Inequality, he argues, produces social unrest. “I believe that it is important for countries to focus on equity, on ensuring that the fruits of growth are widely shared,” he says.

"The people at the bottom keep paying the price. We could compensate them, we could help them share more the fruits…by improving education, and having more progressive taxation. Under Bush we have done just the opposite and I think that is part of the social tension in America.”

And who can find fault with his campaign to bring the same kind of democracy and transparency to international development organisations such as the World Bank and IMF? It seems only fair that these international organisations should have a clearer voting structure, and the public should know how they come to decisions, as they would with their own governments.

He argues idealistically for a fairer world built not on the single pillar of the market, but on three more — government, individuals and community. As someone who has worked in the highest levels of both academia and politics, he offers more than just analysis; he provides a set of potential policy solutions - and that is his advantage over other critics of US foreign policy and development theory.

It may be stating the obvious to say that free trade will not bring equal benefits while everyone has different levels of skills, but sometimes the obvious needs to be stated and re-stated, until the time is right to hear it. And Stiglitz isn't giving up.

A version of this article was first published in the Fabian Review. Check out the society's website for details of the Fabian Society Change the World conference on 19 January in association with the New Statesman

title="Link to posting">In conversation with Joseph Stiglitz

Rachael Jolley talks to Bill Clinton’s ex-economic adviser about the positive power of globalisation and other issues ahead of the Fabian foreign affairs conference on 19 January in association with the New Statesman

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.