Burma: the history behind the protests

Burma specialist Dr Michael W Charney, author of the History of Modern Burma, gives his ana

Burma (officially named Myanmar) has been under de facto military rule, in one guise or another, since 1962. In 1987, Burma received least developed nation status, inflation was out of control, and demonetization of Burmese bank notes had impoverished the middle class.

A spark was provided by a fight between students and locals at a teashop in 1988, but like the present demonstrations, which were initiated by increases in fuel prices, protests quickly coalesced around the issue of Democracy, whose introduction, it was widely believed, would invite effective government and sound economic policies.

Instead, the military reacted swiftly and harshly. In general appearance, the present demonstrations appear eerily reminiscent of those in July and August 1988.

Nevertheless, there are key differences. Of course, the current demonstrations are on a smaller scale, even given the recent crowd of 100,000 in Rangoon (also known as Yangon), but this may change over the next few days or weeks if they are not quickly suppressed by Burmese riot police and soldiers.

More importantly, while monks did participate in the 1988 demonstrations, they did not lead them, which is a unique feature of the present protests. Monastic garb provides some protection against soldiers who might easily fire on a civilian, but who would suffer a serious loss of merit in harming or even killing a monk.

Moreover, while government propaganda has for two decades portrayed Aung San Suu Kyi and the opposition party the National League for Democracy (NLD) as agents manipulated by the West, hurting their appeal, monks command the respect of most in Burmese society both outside the army and within it.

Although according to the Vinaya, the Buddhist monastic code, monks are not supposed to involve themselves in mundane politics, in Burmese history monks have played an important role in social activism, especially in the 1920s when they led rural opposition to colonial authorities and urban moneylenders. This is due to colonial heritage.

As the British turned the traditional intermediaries between the throne and the villager, the village headmen, into agents responsible only to the colonial state in the 19th century, Burmese communal identity and cooperation centred on monks. In a society where the two main institutions are the military and the monastic order, it is only natural, when the regime permits no other outlets for dissent, that monks should stand up and play again their historic role in voicing the complaints of Burma’s general population against military rule.

In September 1988, a military coup established the first of two military 'councils' that have ruled the country and whose members and their respective families have pillaged the economy through privatization ever since. At the time, the regime promised to improve the economy, provide peace, and ensure stability to set the right conditions for the transfer of power to an elected government. Although the regime permitted elections in 1990 it refused to recognize the sweeping victory of the NLD and Aung San Suu Kyi, who continues to remain under house arrest.

The Western and Japanese response to the failure of the regime to recognize the NLD’s 1990 electoral victory was too slow and fluctuating to be effective. Sanctions imposed on the country in the last two decades have thus appeared to be ineffective in the short term.

A lifeline was also thrown to the regime by members of the Association of South East Asian Nations (ASEAN) who were more interested in gaining an economic stake in the country than supporting Democracy. As Western sanctions have expanded and ASEAN has begun to reconsider the domestic situation in Burma as a threat to stability in the region, the regime has had time to reorient itself economically to the Peoples Republic of China (PRC), which was just as anxious to draw Burma into its economic orbit, gain access to its natural gas and oil reserves, and to gain more direct access to Indian Ocean trade.

However, Western sanctions may have been crucial in an indirect way over the long term. The regime’s dependence on the PRC has made it vulnerable to shifts in the PRC’s international relations. Although the PRC has played a key role in stymieing attempts to bring the Burmese situation up before the UN Security Council, it is also concerned about improving its international profile now that it is sponsoring the 2008 Olympics and is eager to counter the negative press resulting from recent problems with Chinese exports to the US and elsewhere.

Moreover, the PRC is most interested in political stability on its frontiers. Although backing the military regime in Burma has appeared to be a safe bet in pursuit of this goal, widespread domestic opposition in Burma and the promise of rallying at the UN against the regime may change this view.

Indeed, recent reports suggest that the PRC is finally pressuring the military regime in Burma to engage in serious negotiations with the Democratic opposition. Unable to turn to anyone else, the regime is increasingly finding itself stuck in a corner and will either have to fold or more completely isolate itself from the international community.

It is well past the time when the kind of increased US sanctions promised by President George Bush would have had any tangible impact on Burma’s domestic political situation. Currently, the only realistic chances for Western states to encourage a peaceful transfer of power in the country is to exert soft pressure on the PRC to persuade Burma’s military leadership to relinquish control of the state to those elected in 1990.

Michael Charney is currently Senior Lecturer in the Department of History at SOAS and is a specialist in Burmese history. His research focuses on Burmese intellectual and religious history. He is the author of Powerful Learning: Buddhist Literati and the Throne in Burma’s Last Dynasty, 1752-1885 (Ann Arbor: University of Michigan Centers for South and Southeast Asian Studies, 2006) and has recently completed his manuscript for The History of Modern Burma for Cambridge University Press.

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.