The singer Tulisa Contostavlos took action against an ex-boyfriend for releasing a sex tape after their break-up. Photo: Getty
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Revenge porn has become too profitable to go away

The constant presence of digital technology in our lives is commercially profitable but at the cost of what we understand to be “private”.

The recent calls for legislation to prohibit revenge pornography – sexually explicit media of unwitting people shared online without their consent, often as punishment for a break up – are not surprising. Neither are the claims that this form of pornography is on the rise. In the US, states are already moving to ban it.

These public statements reinforce the fact that a new commercial category has been created which makes revenge porn a legitimate and real “thing”. This new attention promotes revenge porn from the realms of the Rule 34 meme (if it exists there is pornography of it) to a business reality that falls far outside any ethical or corporate social responsibility agenda.

With a definable economic value being placed on these images they now have wider meaning and currency with the real prospect of increasing the harm they cause. In the commercialised air of internet matchmaking and dating, building a business model that offers financial reward at the terminal point of a relationship may cynically appear to be the logical conclusion to the extraction of profit from all aspects of human relations.

Although some of the businesses engaging with revenge porn websites appear to employ business practices that strongly echo those of blackmail.

The adult entertainment industry has been a driver for many of the most popular online inventions that we all use, and this constant innovation in technology is mirrored by the development of new business opportunities. The continuous invention of new categories of pornography is a key process for the adult industry to commercialise its content and take it mainstream.

The definition of a new category – even if the actual text, images or videos existed before – is a classic marketing trick. Such differentiation is found wherever businesses deal directly with consumers. Research shows we are enthusiastic consumers of apparently new products even if the experience is largely determined by new labelling. For solely digital products the “new packaging” is largely reduced to a new search engine keyword combination.

For commercial pornography websites there is no “off” switch: the process of creating new categories will continue as long as there are still advertisers and subscribers willing to support their latest creations.

It is this inevitable commercial process, coupled with the obvious personal distress that revenge porn causes, that helps to explain calls for specific legislation and the existing revenge porn laws found in a number of US states – despite the claims that they are unconstitutional – as well as Australia and Israel.

However, the proposed UK law and those already in force all focus primarily on the distributors of the imagery. This is a potentially difficult burden of proof in a culture seemingly obsessed with “selfies” of all descriptions (which themselves are not included in the Californian version of the revenge porn law) and with the collective ability to rapidly capture and disseminate digital imagery. None of the laws contemplates the prospect of also banning advertisers or subscribers from websites that include the revenge porn category.

What is easily lost in these calls for legislation is how technology has placed the tools and means to produce pornography in anyone’s hands. Coupled with the constant invitation to “participate” there is a subtle but constant pressure to produce content of regardless of its merits.

The rise of revenge porn as the action of disgruntled ex-partners and as a commercial category raises much wider questions about our collective willingness to participate in – for want of a better word – risqué activities in front of a recording device. This raises the question, to what extent can limited consent continue to have meaning in the presence of a camera? And in what way should dubious “private” images of ourselves be held against us in ten years time?

Revenge porn has brought into the mainstream a specific form of pornography that did not even recognisably exist ten years ago. The constant presence of digital technology in our lives is commercially profitable but potentially at the cost of what we understand to be “private”.

The ConversationGordon Fletcher receives funding from the Technology Strategy Board.

This article was originally published on The Conversation. Read the original article.

Gordon Fletcher is a member of the Centre for Digital Business, Salford Business School and a Senior Lecturer in Information Systems at the University of Salford.

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French voters face a choice: Thatcherism or fascism

Today's Morning Call. 

Francois Fillon has been handed the task of saving France from a Marine Le Pen presidency and, by extension, the European Union from collapse, after a landslide win over Alain Juppé in the second round of the centre-right Republican party primary, taking 67 per cent of the vote to Juppé's 33 per cent. 

What are his chances? With the left exhausted, divided and unpopular, it's highly likely that it will be Fillon who makes it into the second round of the contest (under the French system, unless one candidate secures more than half in the first round, the top two go to a run off). 

Le Pen is regarded as close-to-certain of winning the first round and is seen as highly likely to be defeated in the second. That the centre-right candidate looks - at least based on the polls - to be the most likely to make it into the top two alongside her puts Fillon in poll position if the polls are right.

As I explained in my profile of him, his path to victory relies on the French Left being willing to hold its nose and vote for Thatcherism - or, at least, as close as France gets to Thatcherism - in order to defeat fascism. It may be that the distinctly Anglo-Saxon whiff of his politics - "Thatcherite Victor vows sharp shock for France" is the Times splash - exerts too strong a smell for the left to ignore.

The triumph of Brexit in the United Kingdom and Donald Trump in the United States have the left and the centre nervous. The far right is sharing best practice and campaign technique across borders, boosting its chances. 

Of all forms of mistake, prophecy is the most avoidable, so I won't make one. However, there are a few factors that may lie in the way of Le Pen going the way of Trump and Brexit. Hostility towards the European project and white  racial reaction are both deeply woven into the culture and politics of the United Kingdom and the United States respectively. The similarities between Vote Leave and Trump are overstated, but both were fighting on home turf with the wind very much at their backs. 

While there's a wider discussion to be had about the French state's aggressive policy of secularism and diversity blindness and its culpability for the rise of Le Pen, as far as the coming contest is concerned, the unity of the centre against the extremes is just as much a part of French political culture as Euroscepticism is here in Britain. So it would be a far bigger scale of upheaval if Le Pen were to win, though it is still possible.

There is one other factor that Fillon may be able to rely on. He, like Le Pen, is very much a supporter of granting Vladimir Putin more breathing space and attempting to reset Russia's relationship with the West. He may face considerably less disruption from that quarter than the Democrats did in the United States. Still, his campaign would be wise to ensure they have two-step verification enabled.

A WING AND A PRAYER

Eleanor Mills bagged the first interview with the new PM in the Sunday Times, and it's widely reported in today's papers. Among the headlines: the challenge of navigating  Brexit keeps Theresa May "awake at night", but her Anglican faith helps her through. She also lifted the lid on Philip May's value round the home. Apparently he's great at accessorising. 

THE NEVERENDING STORY

John Kerr, Britain's most experienced European diplomat and crossbench peer, has said there is a "less than 50 per cent" chance that Britain will negotiate a new relationship with the EU in two years and that a transitional deal will have to be struck first, resulting in a "decade of uncertainty". The Guardian's Patrick Wintour has the story

TROUBLED WATERS OVER OIL

A cross-party coalition of MPs, including Caroline Lucas and David Lammy, are at war with their own pension fund: which is refusing to disclose if its investments include fossil fuels. Madison Marriage has the story in the FT

TRUMPED UP CHARGES?

The Ethics Council to George W Bush and Barack Obama say the Electoral College should refuse to make Donald Trump President, unless he sells his foreign businesses and puts his American ones in a genuine blind trust. Trump has said he plans for his children to run his businesses while he is in the Oval Office and has been involved in a series of stories of him discussing his overseas businesses with foreign politicians. The New York Times has detailed the extentof Trump's overseas interests. 

TODAY'S MORNING CALL...

...is brought to you by the City of London. Their policy and resources chairman Mark Boleat writes on Brexit and the City here.

CASTROFF

Fidel Castro died this weekend. If you're looking for a book on the region and its politics, I enjoyed Alex von Tunzelmann's Red Heat, which you can buy on Amazon or Hive.

BALLS OUT

Ed Balls was eliminated from Strictly Come Dancing last night, after finishing in the bottom two and being eliminated by the judges' vote.  Judge Rinder, the daytime TV star, progressed to the next round at his expense. 

AND NOW FOR SOMETHING COMPLETELY DIFFERENT

Helen reviews Glenda Jackson's King Lear.

MUST READS

Forget Castro's politics. All that matters is he was a dictator, says Zoe Williams

The right must stop explaining away Thomas Mair's crime, I say

It’s time to end the lies on immigration, says Anna Soubry

Get Morning Call direct to your inbox Monday through Friday - subscribe here. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.