Anne Rice. Photo: Getty
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Your book sucks: are authors being bullied with one-star Amazon reviews?

Anne Rice thinks there are communities of “parasites” intent on dragging down writers by slating their books online. Is she right – and why are we such slaves to the star rating, anyway?

I frequently fall down internet rabbit holes – I google medical symptoms late at night, I look up animals who have won awards (I have not won awards), I try to find out the exact length of intestinal worms pulled from dogs’ bellies on old episodes of Ripley’s Believe It Or Not that I vaguely remember watching in the ‘90s (results so far inconclusive). I also habitually read the one-star Amazon reviews of books I love. Why? I have no idea. Try it. It’s like sitting mutely at a dinner party with aliens.

Here's Lolita

The book arrived on time in and was in great condition but the actual literature itself was just terrible . . . its turgud, pretentious crap, which is badly written and really just utterly dull, I doubt a combination of the literary talents of Katie "Jordan" Price and Alan Shearer could come up with something more indescribably poor.”

Go find a book you love. Click the one-star reviews – there will always be some. Cancel your plans for this evening.

But one-star Amazon reviews are more than a space for performance art or green-ink rantings. Some authors believe that they amount to “bullying”. Anne Rice, writer of Interview with The Vampire has signed a petition snappily entitled Protect Amazon.com Users and Indie Publishing Authors from Bullying and Harassment by Removing Anonymity and Requiring Identity Verification for Reviewing and Forum Participation – a collective effort to eradicate trolling and abuse in one particular corner of the internet. The petition wasn’t her idea, nor was it one of the dozens of daily causes sent to our inboxes courtesy of 38 “pick your battles” Degrees as a way of enabling Rice’s long and personal war against The Unfavourable Reviewer. (ICYMI: Last year she took umbrage with a small potatoes blogger (who not only didn’t like her book but cut it up for some arts crafts project), posted a link to the offending review on her Facebook and invited comments. Essentially she just set her fanbase on someone who didn’t like her book, and opened the blogger up to a world of shit-slinging from the more slavish of the group (others called Rice out on it).  In terms of picking a postergirl against being a dick on the internet, you could do better than Rice.)

Anne Rice is not the only writer to have gone after a bad reviewer. In 2011, a self-published author in Milton Keynes launched libel proceedings against the guy who wrote a series of bad Amazon reviews of his book, The Attempted Murder of God: Hidden Science You Really Need to Know. Also summoned to the courtroom were Richard Dawkins and his foundation (for discussion threads relating to the review on the foundation’s website) and Amazon (for allowing this to happen in the first place). Earlier this year there was a story about another self-published author in America threatening to sue a reviewer because their single bad review allegedly lost the writer $23,000. Whether it’s back-of-the-envelope maths or real maths we’ve only got his word, but at this point it’s irrelevant. Stay with me.

While I’m up late googling intestinal worms I shouldn’t be, there’s a thing I always try not to do and invariably end up doing anyway on Twitter: argue. As a rule, it’s best not to engage. If you engage, you will not come out looking good. I have argued in favour of outlawing shorts. I once swore, in a sleepless blaze, that taramasalata is better than hummus (I GOT MY WORDS AROUND THE WRONG WAY). We all make mistakes. Nobody comes out looking good and screenshots last forever. This rule is also applicable to Amazon.

The author-who-thought-the-one-star-review-put-him-down-$23,000 broke this rule. He engaged. He commented on the bad Amazon review, the reviewer wrote back and by the end of it there was a 19-comment thread right there on the Amazon page where anyone thinking about maybe possibly buying the book would see it. I’m speaking for myself here obviously, but I’d consider that kind of a turn-off.

Had he left it alone that one-star review would have been an outlier compared to dozens of better ones (35 of them being five-stars) and probably regarded as the anomaly it was. But – like Jerry Seinfeld evening up his chest hair in that werewolf episode – he went too far. Could it be as simple as that thing where you don’t remember compliments, but you do remember the place, the time, and the tone in which you’re pretty sure someone implied you have a fat arse? Internet nemeses are easily gained and rarely forgotten. I should know – I have them as saved searches in my Tweetbot.

But of course there is a big difference between bad Amazon reviews and disagreeing on Twitter: here there is money involved. Bad reviews pull the book’s overall rating down – the rating that sits right under the name of the book in yellow stars. The temptation to “game” that kind of system is often irresistible – to fans, to haters, to the authors themselves.

Reputable sites make a point of not tampering with customer reviews, or at least being transparent about what's fair comment and what's not. Richard Longhurst, co-owner of Lovehoney, Britain’s biggest online retailer of sex toys, says that while his staff do go in and correct grammatical errors, Lovehoney will never outright remove a bad customer review from their website – the presence of the bad lends validity to the good.

What prompted Rice to sign the petition were her experiences in an Amazon forum this past January (although she’s been talking about the Amazon problem for some time). She was answering questions while “predatory career bullies” (screengrabbed here) spat venom and abuse, anonymously. She told the Guardian: “They've worked their way into the Amazon system as parasites, posting largely under pseudonyms, lecturing, bullying, seeking to discipline authors whom they see as their special prey . . .  They're all about power. They clearly organise, use multiple identities and brag about their ability to down vote an author's works if the author doesn't 'behave' as they dictate."

Rice is right about one thing: there are reviewers out there who pride themselves on only leaving bad reviews. Meet Chris Roberts.

Roberts has 50 followers on Twitter, where he describes himself as a “short story writer, Pushcart Prize nominee and Lord High Executioner of the Amazon One-Star review”. I first started following him in June 2013. I found him underneath a listing for a book I was thinking about buying and he was rubbishing, in verse. It was a one-star review, the absolute hammer-to-the-balls of the Amazon world. This month he reached a landmark 350 one-star reviews. Authors range from the relatively unknown, to Paul Auster, to Vladimir “nowhere near as good as Katie Price” Nabokov. Since he started in 2010, Roberts has read and loathed more books than I have stacked guiltily and unread by my bed. By review number five he was signing off as “Chris Roberts, God”.

He has reviewed a collected edition of Nora Ephron's work by writing a one-act play in the style of Tennessee Williams. Signing himself “Chris Roberts, lord God of the spooky edge”, he reviewed a Thomas Pynchon book in free verse averring that "YOURS is a cyclical pantomime". He reviewed a book about Bob Dylan by noting, “Insanity is knowing Bob Dylan can't hold a note.../ And calling him a great artist.../ Insanity is his response to the Holocaust...”

I wanted to know why he rubbished, on average, two novels per week consistently for the past four years. I asked him but was evidently too slow in answering my emails (I am shit at emails, I will give him that). It went: less than brilliantly. You can still find these daily updates on his Twitter if you ever need reminding:

Matthew Taub at OTBKB had better luck than me in interviewing Roberts: here he ponders whether he is an “obstinate troll or literary muckraker”?

Roberts has a very clear view on one-star reviews: he likes giving them, and Amazon won't stop him. He told Anne Rice as much: “even if Jesus Christ signed the petition, Amazon will do nothing”.

Chris Roberts is probably right. But would removing abuse make Amazon purer?

While an Amazon rating might matter little to you, it matters a lot to the author. Nobody checks an Amazon rating more frequently than the book’s author. It’s the sort of thing that keeps a person up at night. I should know, I have slept in the houses of the Amazon-ranked.

Here’s what writers do in their dressing gowns: writers write back to people who slate them. We know this because in 2004, for one stomach-flipping week, the anonymous reviewer names on Amazon Canada were replaced with real names. By the time the glitch was rectified we’d already found out that the anonymously named “a reader from New York” was actually Dave Eggers, rebutting bad reviews. Some writers wrote five-star reviews of their own books (and their friends’ books) in order to boost the rankings. Don’t judge those guys, you’d do it too. When ratings equal sales, it’s a means to survival. It’s the online equivalent of going into a bookstore and rearranging the display so that your own book is front and centre (also left, right, above and below if my time as a bookseller taught me anything), or putting in a fake order and then cancelling it so the store is forced to put it on their shelves (where it can be rearranged in a week’s time to front, centre, left, right, etc). In areas of creative work, games are always being played: for good and bad.

Remember that self-published author from Milton Keynes? The judge threw the case out, a) because such a small portion of the reviews would actually be considered libellous and pursuing it would be a waste of time and money, and b) the judge thought the author might have trouble convincing the jury that he had been wronged, considering his own online behaviour. He has been pseudonymously rebutting bad reviews and adding favourable ones. (He owes £100,000 in legal bills.)

Essentially this Amazon petition is just a part of the wider discussion about people being dicks on the Internet. Even if you take away their anonymity, people will still find a way to be dicks on the internet because it’s the internet. As for Amazon reviews, they have become bottom half of the internet at worst, strategic puff pieces at best, and therefore irrelevant unless you're buying a washing machine or being funny about Penetrating Wagner's Ring. In the same conversation you have with your mum about that man from Nigeria asking her for money, you need to explain how Amazon reviews need to be ignored.

Will the petition work? I doubt it. If Amazon’s customer reviews were a stain on your shirt, they’d be a go-home stain. No amount of scrubbing will get this out. 

Hayley Campbell writes for a number of publications, but then who doesn't. You should follow her on Twitter: @hayleycampbell.

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Former MP Bob Marshall-Andrews: Why I’m leaving Labour and joining the Lib Dems

A former political ally of Jeremy Corbyn explains why he is leaving Labour after nearly 50 years.

I’m leaving home. It’s a very hard thing to do. All of my natural allegiances have been to Labour, and never had I contemplated leaving the party – not even in the gloomy years, when we were fighting Iraq and the battles over civil liberties. I have always taken the view that it’s far better to stay within it. But it has just gone too far. There has been a total failure to identify the major issues of our age.

The related problems of the environment, globalisation and the migration of impoverished people are almost ignored in favour of the renationalisation of the railways and mantras about the National Health Service. The assertion that Labour could run the NHS better than the Tories may be true, but it is not the battle hymn of a modern republic. It is at best well-meaning, at worst threadbare. I don’t want to spend the rest of my life talking about renationalising the railways while millions of people move across the world because of famine, war and climate change.

The centre left in British politics is in retreat, and the demise of the Labour Party has the grim inevitability of a Shakespearean tragedy. Ironically, history will show that Labour’s fatal flaw lay in its spectacular success.

Labour is, in essence, a party of the 20th century, and in those 100 years it did more to advance the freedom and well-being of working people and the disadvantaged than any other political movement in history. The aspirations of the founding fathers – access to education, health and welfare; equality before the law; collective organisation; universal franchise – have all to a large extent been achieved. The party’s record of racial and religious tolerance has been a beacon in a century of repression. These achievements have been enshrined in the fabric of British society and reproduced across the world.

The success brought deserved, unprecedented power and created political fortresses across the industrial heartlands of Britain. But with power, the party became increasingly moribund and corrupt. The manipulation of the union block vote at party conferences became a national disgrace. The Labour heartlands, particularly Scotland, were treated like rotten boroughs, and were too often represented by union placemen.

Instead of seeking a new radicalism appropriate to the challenges of the age, New Labour sought to ambush the Tories on the management of market capital and to outflank them on law and order: a fool’s errand. It inevitably succumbed to another form of corruption based on hubris and deceit, resulting in attacks on civil liberty, financial disaster and catastrophic war.

The reaction has been to lurch back to the status quo. The extraordinary fall from a massive majority of 179 in 1997 to a political basket case has been blamed on the false dichotomy between Blairism and the old, unionised Labour. Both have contributed to the disaster in equal measure.

I believe desperately in the politics of the 21st century, and Labour is at best paying lip service to it – epitomised in its failure to engage in the Brexit debate, which I was horrified by. The Liberal Democrats are far from perfect, but they have been consistent on Europe, as they were in their opposition to the Iraq War and on civil liberties. They deserve support.

But it’s a serious wrench. I’m leaving friends, and it hurts. Jeremy Corbyn was a political ally of mine on a number of serious issues. We made common cause on Tony Blair’s assaults on civil liberty and the Iraq War, and we went to Gaza together. He has many of the right ideas, but he simply has not moved into addressing the major problems.

To be blunt, I don’t think Corbyn is leadership material, but that is aside from politics. You need skills as a leader, and I don’t think he’s got them, but I was prepared to stick it out to see what happened. It has been a great, gradual disappointment, and Brexit has brought it all to the fore.

Frankly, I was surprised that he announced he was a Remainer, because I know that his natural sympathies have lain with a small cadre within Labour – an old-fashioned cadre that holds that any form of trade bloc among relatively wealthy nations is an abhorrence. It’s not: it’s the way forward. Yet there are people who believe that, and I know he has always been sympathetic to them.

But by signing up and then doing nothing, you sell the pass. Labour was uniquely qualified to confront the deliberate falsehoods trumpeted about the NHS – the absurd claims of massive financial dividends to offset the loss of doctors
and nurses already packing their bags – and it failed. Throughout that campaign, the Labour leadership was invisible, or worse.

At present, there is a huge vacuum on the centre left, represented in substantial part by an angry 48 per cent of the electorate who rejected Brexit and the lies on which it was based. Politics, like nature, abhors a vacuum. There is no sign from Labour that the issue is even to be addressed, let alone actively campaigned on. The Labour leadership has signed up to Brexit and, in doing so, rejected the principles of international co-operation that Europe has fostered for half a century. That is not a place I want to be.

The failure to work with, or even acknowledge, other political parties is doctrinaire lunacy. And it will end very badly, I think. The centre left has an obligation to coalesce, and to renege on that obligation is reneging on responsibility. Not to sit on the same platform as other parties during the Brexit debate is an absurd statement of political purity, which has no place at all in modern politics.

The Liberal Democrats have grasped the political challenges of the 21st century as surely as their predecessors in the Liberal Party failed to comprehend those that faced the world a century ago. For that reason, I will sign up and do my best to lend support in my political dotage. After nearly 50 years as a Labour man, I do so with a heavy heart – but at least with some radical hope for my grandchildren.

Bob Marshall-Andrews was the Labour MP for Medway from 1997 to 2010.

As told to Anoosh Chakelian.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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