What has made the women on banknotes campaign so successful?

A petition calling for the Bank of England to include women on banknotes has garnered over 30,000 signatures. Social media and a tangible, realistic goal have helped its success.

This morning, campaigners dressed as influential British women presented a petition to the Bank of England to keep women on banknotes. Elizabeth Fry, the only woman on our currency who isn't the Queen, is set to be replaced by Winston Churchill. But the campaign, led by Caroline Criado-Perez has been building momentum. Alongside the over 30,000 people who have signed her petition, she now has the support of Ed Miliband. The new governor of the Bank, Mark Carney, has promised to look into the matter. On Threadneedle Street today there was plenty of interest from press and passers-by. But what has made the campaign so successful?

The internet has obviously had a significant role to play. Criado-Perez says it allows messages to “spread like wildfire” and provides women with ways of making themselves heard. On TV and Radio, “women tend to be the object of stories; they’ll be victims or case studies and won’t necessarily have a voice themselves”. On the web, they are commentators and activists, enthusiastically getting behind campaigns like this one. She cites other growing feminist movements No More Page 3 and Everyday Sexism, both of which have effectively harnessed the power of social media.

Making use of the internet has been vital, but it has been what campaigners call the ‘tangibility’ of the issue that has captured the public’s attention. Banknotes have a physical presence in our lives, they populate our wallets (or not, in my case) and form a part of our interactions with others. Vicky Beeching, an academic and broadcaster who has been involved in the campaign told me, “There’s a very physical payoff here. We are actually campaigning about something we are all very familiar with – it’s not an ethereal, kind of pie-in-the-sky type thing … We’ve got a clear goal and it’s hopefully a very achievable one.”

Criado-Perez maintains that the threat of litigation has also been important in getting a response from the Bank. She says, “I think they probably felt it was quite easy to brush of annoying women just making a noise. But it’s much harder to brush off a legal, technical point that says actually you haven’t considered the Equalities Act.” Using funds she has raised through online donations, she is now in the position to force the institution through an embarrassing legal battle, should it be required. This has given the petition and the campaign as a whole, considerably more clout.

A further reason for the success of the campaign is that it taps into the wider injustice of poor gender representation. Brie Rogers Lowery, the Campaigns Director at Change.org, the website which hosts the petition, said: "Caroline's campaign has been a perfect example of online movement building - finding an accessible, everyday example of a deeper, more complex issue.” Criado-Perez added, “It’s a really sort of good jumping off point to talk about wider issues about how we expect public institutions to behave and women’s representation overall in lots of different areas.”

By making the most of a flourishing online feminist community, identifying a tangible and achievable goal and keeping legal action very much on the table, the banknotes campaign has got off to an promising start. It has entered the public conciousness, is making headway in the political establishment and looks set to go from strength to strength. Others would do well to learn from it.

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Photos from today's event:

Photos from Vicki Couchman.

Campaigners outside the Bank of England. Photo: Vicki Couchman.

James is a freelance journalist with a particular interest in UK politics and social commentary. His blog can be found hereYou can follow him on Twitter @jamesevans42.

Photo: Getty
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Donald Trump's inauguration signals the start of a new and more unstable era

A century in which the world's hegemonic power was a rational actor is about to give way to a more terrifying reality. 

For close to a century, the United States of America has been the world’s paramount superpower, one motivated by, for good and for bad, a rational and predictable series of motivations around its interests and a commitment to a rules-based global order, albeit one caveated by an awareness of the limits of enforcing that against other world powers.

We are now entering a period in which the world’s paramount superpower is neither led by a rational or predictable actor, has no commitment to a rules-based order, and to an extent it has any guiding principle, they are those set forward in Donald Trump’s inaugural: “we will follow two simple rules: hire American and buy American”, “from this day forth, it’s going to be America first, only America first”.

That means that the jousting between Trump and China will only intensify now that he is in office.  The possibility not only of a trade war, but of a hot war, between the two should not be ruled out.

We also have another signal – if it were needed – that he intends to turn a blind eye to the actions of autocrats around the world.

What does that mean for Brexit? It confirms that those who greeted the news that an US-UK trade deal is a “priority” for the incoming administration, including Theresa May, who described Britain as “front of the queue” for a deal with Trump’s America, should prepare themselves for disappointment.

For Europe in general, it confirms what should already been apparent: the nations of Europe are going to have be much, much more self-reliant in terms of their own security. That increases Britain’s leverage as far as the Brexit talks are concerned, in that Britain’s outsized defence spending will allow it acquire goodwill and trade favours in exchange for its role protecting the European Union’s Eastern border.

That might allow May a better deal out of Brexit than she might have got under Hillary Clinton. But there’s a reason why Trump has increased Britain’s heft as far as security and defence are concerned: it’s because his presidency ushers in an era in which we are all much, much less secure. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.