What has made the women on banknotes campaign so successful?

A petition calling for the Bank of England to include women on banknotes has garnered over 30,000 signatures. Social media and a tangible, realistic goal have helped its success.

This morning, campaigners dressed as influential British women presented a petition to the Bank of England to keep women on banknotes. Elizabeth Fry, the only woman on our currency who isn't the Queen, is set to be replaced by Winston Churchill. But the campaign, led by Caroline Criado-Perez has been building momentum. Alongside the over 30,000 people who have signed her petition, she now has the support of Ed Miliband. The new governor of the Bank, Mark Carney, has promised to look into the matter. On Threadneedle Street today there was plenty of interest from press and passers-by. But what has made the campaign so successful?

The internet has obviously had a significant role to play. Criado-Perez says it allows messages to “spread like wildfire” and provides women with ways of making themselves heard. On TV and Radio, “women tend to be the object of stories; they’ll be victims or case studies and won’t necessarily have a voice themselves”. On the web, they are commentators and activists, enthusiastically getting behind campaigns like this one. She cites other growing feminist movements No More Page 3 and Everyday Sexism, both of which have effectively harnessed the power of social media.

Making use of the internet has been vital, but it has been what campaigners call the ‘tangibility’ of the issue that has captured the public’s attention. Banknotes have a physical presence in our lives, they populate our wallets (or not, in my case) and form a part of our interactions with others. Vicky Beeching, an academic and broadcaster who has been involved in the campaign told me, “There’s a very physical payoff here. We are actually campaigning about something we are all very familiar with – it’s not an ethereal, kind of pie-in-the-sky type thing … We’ve got a clear goal and it’s hopefully a very achievable one.”

Criado-Perez maintains that the threat of litigation has also been important in getting a response from the Bank. She says, “I think they probably felt it was quite easy to brush of annoying women just making a noise. But it’s much harder to brush off a legal, technical point that says actually you haven’t considered the Equalities Act.” Using funds she has raised through online donations, she is now in the position to force the institution through an embarrassing legal battle, should it be required. This has given the petition and the campaign as a whole, considerably more clout.

A further reason for the success of the campaign is that it taps into the wider injustice of poor gender representation. Brie Rogers Lowery, the Campaigns Director at Change.org, the website which hosts the petition, said: "Caroline's campaign has been a perfect example of online movement building - finding an accessible, everyday example of a deeper, more complex issue.” Criado-Perez added, “It’s a really sort of good jumping off point to talk about wider issues about how we expect public institutions to behave and women’s representation overall in lots of different areas.”

By making the most of a flourishing online feminist community, identifying a tangible and achievable goal and keeping legal action very much on the table, the banknotes campaign has got off to an promising start. It has entered the public conciousness, is making headway in the political establishment and looks set to go from strength to strength. Others would do well to learn from it.

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Photos from today's event:

Photos from Vicki Couchman.

Campaigners outside the Bank of England. Photo: Vicki Couchman.

James is a freelance journalist with a particular interest in UK politics and social commentary. His blog can be found hereYou can follow him on Twitter @jamesevans42.

Photo: Getty
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Britain is running out of allies as it squares up to Russia

For whatever reason, Donald Trump is going to be no friend of an anti-Russia foreign policy.

The row over Donald Trump and that dossier rumbles on.

Nothing puts legs on a story like a domestic angle, and that the retired spy who compiled the file is a one of our own has excited Britain’s headline writers. The man in question, Christopher Steele, has gone to ground having told his neighbour to look after his cats before vanishing.

Although the dossier contains known errors, Steele is regarded in the intelligence community as a serious operator not known for passing on unsubstantiated rumours, which is one reason why American intelligence is investigating the claims.

“Britain's role in Trump dossier” is the Telegraph’s splash, “The ‘credible’ ex-MI6 man behind Trump Russia report” is the Guardian’s angle, “British spy in hiding” is the i’s splash.

But it’s not only British headline writers who are exercised by Mr Steele; the Russian government is too. “MI6 officers are never ex,” the Russian Embassy tweeted, accusing the UK of “briefing both ways - against Russia and US President”. “Kremlin blames Britain for Trump sex storm” is the Mail’s splash.

Elsewhere, Crispin Blunt, the chair of the Foreign Affairs Select Committee, warns that relations between the United Kingdom and Russia are as “bad as they can get” in peacetime.

Though much of the coverage of the Trump dossier has focused on the eyecatching claims about whether or not the President-Elect was caught in a Russian honeytrap, the important thing, as I said yesterday, is that the man who is seven days from becoming President of the United States, whether through inclination or intimidation, is not going to be a reliable friend of the United Kingdom against Russia.

Though Emanuel Macron might just sneak into the second round of the French presidency, it still looks likely that the final choice for French voters will be an all-Russia affair, between Francois Fillon and Marine Le Pen.

For one reason or another, Britain’s stand against Russia looks likely to be very lonely indeed.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.