Whatever they do, right-wing parties will lose out from the equal marriage debate

As the issue of same-sex unions finally turns into a parliamentary debate on both sides of the Channel, it is becoming more and more obvious that the Conservatives and their French counterparts have little to win and a lot to lose.

In the past few months, Britain and France have both faced the question of gay marriage – the French took to the streets, as it’s what they do best, and the Brits discussed it at lengths in pubs all around the country. What these countless conversations, columns and blog posts revealed was something quite peculiar: one side of the political compass had got caught in bitter infighting. For once, it wasn’t the Left.

When David Cameron announced in November that he was backing plans to allow gay marriage, he was faced with one of the biggest backlashes since the beginning of his leadership. The Daily Mail called it “the biggest Tory party rebellion in modern times”, but for once was barely exaggerating: by early December, 118 Tory MPs out of 303 had expressed their opposition to the proposal. A week later, a group of 19 cabinet ministers and other senior figures, including Boris Johnson and Michael Gove, wrote an open letter to the Sunday Telegraph, saying they were supporting the Prime Minister’s decision. Meanwhile, 64 per cent of voters are still against the proposed law.

Not that it’s any easier for the Union for a Popular Movement (the French leading centre-right party): their situation is fairly different, as they’re currently in opposition, but it’s far from simple. The official party line is to actively refuse any legalisation of same sex unions, but well known party members are heavily encouraged to keep their personal opinions to themselves. It is rumoured that 10% of MPs are actually in favour of it, but no one dares to speak out, which not only dampers the image of the party, but drove several important figures to leave.

Ex-MP Chantal Jouanno is one of them: when announcing that she was joining the UDI, a centre-right coalition created by Jean-Louis Borloo (himself a UMP renegade), she made it clear that she was pro-gay marriage and against her former party’s authoritarian stance on social issues. While seemingly anecdotal, this event tells a lot about the current state of the French (not-so) moderate right: though Sarkozy was criticised for flirting with the National Front’s extreme right, the recent election of the more radical Jean-Francois Coppé as a new leader shows a completely unashamed shift to the right. And this does not please everyone: the day he got elected, dozens of grassroots militants and (mainly young) voters cancelled their memberships, and posted pictures of their UMP cards cut in half on social media. By trying to reconnect with the people who chose the NF at the last elections, the UMP gradually losing the support of the centre and centre-right.

In a way, what’s currently going on in France is the opposite of what has been troubling the Conservatives recently. When he won the leadership bid, David Cameron promised to try his best to get rid of this ‘nasty party’ image, and regain some grounds on the centre. His strategy seemingly was to become more liberal on social issues regarding ethnic minorities or homosexuals, in order to appear like a more human and modern PM. This failed on several levels: when asked in October, 40 per cent of people thought that the Conservatives still were the “party of the rich”, and a third said that they were not sufficiently handling the NHS and other public services. Yet, the more right wing of the party feel that Cameron is not doing enough on traditional Tory issues - like the EU - and several backbenchers have threatened to defect to Ukip.

And things are not about to get any better: even if the Prime Minister and most of his cabinet ministers have publicly announced that they would vote in favour of a gay marriage law, well over a third of his MPs will oppose the legislation. Compared to the 80 per cent – at least - of Liberal Democrat and Labour MPs expected to support the bill, the Tories will find themselves on the wrong side of history. Remarkably, this still remains Cameron’s best case scenario: it’s still difficult to imagine that, even if he were to whip, or simply encourage his party to vote in favour, it would do much for his tarnished public image.

At least the UMP doesn’t even have to face a similar conundrum: with Jean-Francois Coppé having already admitted that he was not only against but “hostile” to the proposal, any sort of U-turn would be out of the question. Instead, the choice the UMP will have to make is whether to continue actively opposing the reforms – like they have been doing so far – or giving up and realising that the more vocal they are about the issue, they more irrelevant they’re beginning to appear. Seeing as the Socialist Party will almost unanimously vote for the legalisation of gay weddings, and that both centre-left and centre-right parties will give their MPs a free vote, it is almost certain to assume that the project will become law.  

So, in the great contest of right wing parties versus gay marriage, who will become the biggest losers? Will it be the Tories, when David Cameron finally realises that on top of being hated by the Liberal Democrats, Labour, and most of the public, he’s also managed to become out-of-touch from the core of his own party? Or will it be the UMP, when the ashamed moderate-right joins the UDI instead, and the bigoted hard-right defects to the National Front? 

Two men kiss during a demonstration in support of the legalisation of gay marriage [Photo: Alejandro Pagni/AFP/Getty Images]

Marie le Conte is a freelance journalist.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.