An open letter to Vince Cable

Now is the time to choose between the smoking lobby and the British people.

Dear Vince,
In the next few weeks, you will have to choose sides. Who will you back: doctors, public health professionals, Britain's leading heart and cancer charities and 70 per cent of all voters - or the tobacco industry?

Last year, parliament passed the Health Act. Among other things, it banned shops from openly displaying cigarettes and also cigarette vending machines. Supermarkets have to get rid of their point-of-sale displays late next year; smaller shops have until October 2013 to make the change. The choice you face is to let these bans take effect or to ask parliament to repeal these sections of the Health Act as part of your laudable quest to root out unnecessary regulation. (Similar bans are about to go ahead in Scotland anyway, after Edinburgh's Court of Session rejected Imperial Tobacco's legal challenge to them last month.)

Tobacco advertising was banned seven years ago and smoking in public places was outlawed three years ago. The tobacco lobby opposed both changes but, with public support, MPs and peers faced them down and helped to further one of the great public health successes of our age: the steady reduction in the number of smokers. Today, tobacco companies rely heavily on point-of-sale displays to promote their wares. The new act is designed to close this loophole. YouGov research shows that 70 per cent of British people back the new bans. So does every significant organisation concerned with public health. And international experience tells us that the bans will work; in parti­cular, they are likely to reduce the number of teenagers who take up smoking.

Smoke and mirrors

So, this should be one of your simpler decisions. And it would be, were it not for ferocious lobbying by the tobacco industry. Its campaign is based on two main arguments: that the bans would lead to an upsurge in smuggled cigarettes and therefore cost the government huge amounts in lost revenue; and that the bans would drive small shops out of business. Let's examine these in turn.

In an "advertorial" in the New Statesman on 20 September, Steve Stotesbury, Imperial Tobacco's head of corporate affairs, said the ban "is likely to further fuel the illicit trade in tobacco products - this has certainly occurred in Ireland since their tobacco display ban came into force just over a year ago".

There is no sign from Ireland's official sales data of any such switch. This should not surprise us: for years, the tobacco industry has been seeking to distract attention from its own responsibility to curb smuggling.

In 2003, the Commons public accounts committee estimated that smuggling cost £2.8bn a year in lost revenues and that half of all the cigarettes smuggled into Britain were Imperial Tobacco products. Edward Leigh, the committee's (Conservative) chairman, accused the company of failing to help reduce these "enormous losses . . . [Imperial Tobacco] persisted in exporting large volumes to places like Andorra and Kaliningrad when it must have known that the cigarettes could not possibly be for those domestic markets."

Since then, shamed by criticism and in the face of government and EU pressure, Imperial and other tobacco companies have tightened their controls. The trade in illicit tobacco has fallen sharply. Last month, Imperial was the last of the big four tobacco companies to sign a legally binding 20-year agreement with the European Commission. The companies have the means to stamp out smuggling (including using the latest technology to distinguish genuine from counterfeit cigarette packs) and will face huge penalties if they fail to do so.

As with all crimes, smuggling will never disappear entirely. But there is no evidence that banning point-of-sale displays will reverse recent declines. In Canada, where the display ban was introduced at different times in different provinces over the past ten years, smuggling in the middle of the decade was a greater problem in provinces that had not yet imposed the ban than in those that had. Now that all provinces have banned displays, smuggling has fallen.

Old tricks

Turning to the claim that retailers will suffer badly, the evidence says: don't be fooled. For a start, we have been here before. The tobacco industry said drinkers would desert pubs in vast numbers when smoking was banned in public places three years ago. They didn't. Nor are pubs likely to suffer greatly from the ban on vending machines, as they earn little from them. If one pub were to rip its machine out, it might lose business to its rivals; but if all machines are banned, no pub will suffer significantly.

As for retailers, the evidence from Ireland is that the costs of implementing the ban have been modest. That is not to say there are no costs. After all, the main point of banning point-of-sale displays is to reduce the number of new, teenage smokers - the people who tend to be most influenced by such displays - not to prevent existing smokers from satisfying their addiction. The ban will be beneficial in the long term but the impact will be gradual. Shopkeepers need time to adjust to socially desirable change. They have it. Small retailers have three years to plan for the display ban.

In any case, efficient retailers have managed to survive the halving of the numbers of smokers since the 1970s. Instead of spending money on cigarettes, teenagers will have more money for other things. The retail sector as a whole should not suffer at all.

So, Vince, don't be taken in by the warnings from Big Tobacco. It is simply up to its old tricks, seeking to muddy the waters in order to maintain its profits as a band of merchants of death.

Peter Kellner is president of YouGov and a trustee of Ash (Action on Smoking and Health)

298 comments

Junican's picture

I would suggest to posters here that they ignore Rollo altogether - I have met him before. I greatly admire his cleverness, but I simply do not understand how anyone so clever can support the passive smoking argument - very odd. Better not to argue with Rollo - he will lead you off the point.

What is the point? The point is that the whole smoking ban is based upon the idea that staff in 'public places' are harmed by ambient tobacco smoke. This argument is not based upon scientific fact, it is based upon this very simple statement: "If tobacco smoke is damaging to people who actually smoke, then it must be damaging to people who do not actually smoke but breath in tobacco smoke which is in the air" That is the argument for the ban - and that is the only argument. That is the argument that persuaded MPs to vote for the ban,

But we must understand the fallacy of the argument. Let me put it this way:
One cannot deny that eating vast quantities of sugar can 'cause' diabetes, or, that eating vast quantities of salt can 'cause' heart disease, but do we therefore eat zero amounts of sugar or salt? Well, of course not. In fact, the human body NEEDS sugar (in one form or another) and it needs salt (one can actually go further than that - one can show that the human body actually EXCRETES salt which is surplus to its requirements - but, of course, bodily functions can be disrupted by a CONTINUOUS intake of vast amounts of sugar and salt)

It bothers me that the government ALLOWS, and indeed encourages, the campaigns against sugar and salt without pointing out the dangers of ZERO intake (particularly as regards salt). And therein lies the iniquity of the smoking ban.

It sounds as if I am saying that some level of tobacco smoke intake is desirable, but that is not my intention. M|y intention is to indicate that the government ought not to be spreading the idea that ANY level of intake of tobacco smoke is harmful. The human body is quite capable of dealing with the intake of substances in the air which we breathe, such as plant detritus, pollen, sand, dust, minuscule insects, water, smoke, bacteria, viruses, and so on.

And here is the important point - WHY DOESN'T THE GOVERNMENT POINT OUT THAT THERE IS NO NEED FOR HEALTH HYSTERIA?

I make this point in particular for this reason. I recently wrote a letter to the Sec of State for Health to complain about the inaccuracies in the 'take 7 steps out' advert (the one where the mum is having a fag on the doorstep and the voice over says that she may still be harming her children in the house). The reply that I received from his representative claimed that death could be avoided. DEATH CAN BE AVOIDED! The representative of of the Sec of State for Health stated this as a fact.

Dishonesty is endemic in the government and all the government's organisations - the quangos, the fake charities, ASH, CRUK, etc. This dishonesty has even entered into The Royal Society (for the Advancement of Science)! The anti-tobacco zealots have taken over the most eminent society in the world; the society having among its members the likes of Isaac Newton, Michael Faraday, Einstein, etc.

Somehow or other, the dishonesty must stop.

Dave Atherton's picture

"As for retailers, the evidence from Ireland is that the costs of implementing the ban have been modest."

It would be nice Kellner if your chums at ASH actually informed Parliament of the correct cost of covering up their displays Author and historian Chris Snowdon under a Freedom Of Information Request obtained the emails between ASH, Department Of Health and the Labour Party.

Despite being informed in plain English by the Canadian manufacturers 4Solutions that the cost of covering up the tobacco display is in excess of £2,000, ASH and the DoH were still quoting to Parliament and journalists £200. Parliament were badly misled.

You can read the the full gory details here.

http://www.velvetgloveironfist.com/pdfs/thedarkmarketredux.pdf

Junican's picture

Oh, by the way, where are all the 'stinkers'? You know, all the people who claim that whenever they went into a smoking place, they had to shower, wash their hair and wash their clothes immediately after going to such a place. Where are they?
Is this a silly comment? I think not.

Jo's picture

I spend a lot of my time explaining to kids between 13 and 16 years old the reasons why they should not smoke. People like Rollo then come along and undermine all my efforts by presenting the anti-tobacco lobby as a bunch of brainwashed evangelists, who love to quote science but clearly don’t understand it who refuse to acknowledge any point that questions their dogma and who debate with all the skill of a playground bully.

The kids are all being taught science better than ever before, they have access to the internet, they see posts from people like Rollo and they reach their own conclusions.

Rollo claims to be a supporter of those who are trying to reduce underage smoking but through his caricature of an anti-tobacco lobbyist is actually encouraging kids to take up the habit by destroying the credibility of that movement.

The only explanation is that he is a tobacco company executive.

Dave Atherton's picture

Kellner said "Now that all provinces have banned displays, smuggling has fallen."

Wrong again. Not only has the increasing taxation increase illegal sales but the displan ban too.

As reported in the Toronto Golbal Post 4/12/09

"Cigarette smuggling rises in Canada"

"The black market in cigarettes is believed to be a $1.5 billion industry in Canada. The Ontario government estimates that half of all cigarettes sold in the province are illegal. In neighboring Quebec, that number is 40 percent. Contraband smokes cost the federal and provincial governments more than $2 billion in lost taxes."

http://www.globalpost.com/dispatch/canada/091201/cigarettes-smuggling

Rollo Tommasi's picture

Iro: Happy to apologise for the wrong gender reference.

But the rest of your comments are bizarre. Are you seriously saying that the US Surgeon General’s report should be disregarded because it’s too long for “underfinanced citizens” to read? Well, this underfinanced citizen has been able to read the relevant chapters of the report alright. And if you did read it and consider it properly, you’d find yourself unable to persist with the completely unsubstantiated references to “cherry-picked studies” with which you persist.

Apparently, the value of the US Surgeon General’s report is limited by the fact that it assesses the available evidence. Not only is that comment bizarre, but Iro it shows your hypocrisy. Because at the same time you advocate Molimard’s paper, even though it is not the result of a single paper. Why the different standards? Because you like Molimard’s conclusions but you don’t like the USSG’s.

I don’t know enough about the French situation to critique Molimard’s work thoroughly. But I do know the breakdown he gives for SHS related deaths is very different to the UK context – more lung cancer deaths in France; many more heart disease deaths in the UK. This is highly relevant, because his argument about the long-term risks from former smokers has a much smaller effect for heart disease than for lung cancer. So, even if he has a good point for France (which may or may not be true), it’s certainly wrong to simply apply his results identically for the UK. Oh, and while he highlights the “low” number of deaths in the hospitality industry each year, neither he nor you answer the point about why hospitality workers should be denied the protections from passive smoking that other employees get.

And you should have gone to bed before posting your last post. The answer is in your own quotes. Your quotes in the IARC report refer to direct smoking; your quotes in the USSG report refer to secondary smoking. In case you’ve not noticed, I’ve never tried to suggest that passive smoking can cause cancers of the cervix, stomach, and liver.

J Stewart's picture

Rosemary Gillespie (12.32, 22/10),

"Tobacco companies need to recruit new smokers in order to maintain sales but research shows young smokers are not brand loyal like established smokers. This is where point of sale displays and vending machines come in as they are the only point of advertising that is currently still available."

Every time youngsters see groups of smokers standing outside pubs, smoking is advertised. Every time an NRT ad is broadcast on TV, smoking is advertised. Smoking has never been so visible.

As long as tobacco exists, youngsters will be tempted to take up smoking and the more dangerous it seems, the more tempted they are. How convenient for tobacco control that no government will ban it because, without smokers, the mendacious, disreputable ASH and its cohorts lose their raison d'etre. Our society would be a happier, and very probably, equally healthy, place.

drewzeigl's picture

Good news: this website === http://www.buyshopping.us ===

we has been updated and add products and

many things they abandoned their increases

are welcome to visit our website.

Accept cash or credit card payments, free transport.

You can try oh, will make you satisfied.

===== http://www.buyshopping.us ======

Rollo Tommasi's picture

Junican - The reason I know about the 85k deaths is because I actually treated your comment seriously enough to go googling for information about it myself.

I'm delighted if you think I'm an expert, but what I know I have only picked up from learning in my own free time. It's lazy, insulting as well as wrong to assme I must work for ome tobacco control group.

In my search I didn't find the provenance for the 85k figure. But remember you have to add figures for all Celtic nations, not just Scotland. And you have to appreciate that levels of exposure there (esp Scotland) are likely to be higher than England.

And my provenance for the 114k figure is important. It's an authoritative source. And if you google for 114,000 deaths, you'll find that figure referred to consistently in a large number of settings.

I also would say there is nothing "corrupt" about Hewitt referring to ASH in her speech. The worst you could say about it is that she could have used another source instead which was more authoritative possibly and more dispassionate definitely.

Dave Atherton's picture

Kellner seems to infer that all this state nannying leads to less smoking, wrong yet again. My provenance is the anti smoking Irish Cancer Society, who confirm that smoking rates have risen in Ireland since the display and smoking bans.

"During the same period of time in Ireland, the percentage of the population smoking increased from 27 to 29 percent, despite the introduction of the ban on smoking in the workplace."

http://www.cancer.ie/news/news.php?newsID=317

Latest tweets