An open letter to Vince Cable

Now is the time to choose between the smoking lobby and the British people.

Dear Vince,
In the next few weeks, you will have to choose sides. Who will you back: doctors, public health professionals, Britain's leading heart and cancer charities and 70 per cent of all voters - or the tobacco industry?

Last year, parliament passed the Health Act. Among other things, it banned shops from openly displaying cigarettes and also cigarette vending machines. Supermarkets have to get rid of their point-of-sale displays late next year; smaller shops have until October 2013 to make the change. The choice you face is to let these bans take effect or to ask parliament to repeal these sections of the Health Act as part of your laudable quest to root out unnecessary regulation. (Similar bans are about to go ahead in Scotland anyway, after Edinburgh's Court of Session rejected Imperial Tobacco's legal challenge to them last month.)

Tobacco advertising was banned seven years ago and smoking in public places was outlawed three years ago. The tobacco lobby opposed both changes but, with public support, MPs and peers faced them down and helped to further one of the great public health successes of our age: the steady reduction in the number of smokers. Today, tobacco companies rely heavily on point-of-sale displays to promote their wares. The new act is designed to close this loophole. YouGov research shows that 70 per cent of British people back the new bans. So does every significant organisation concerned with public health. And international experience tells us that the bans will work; in parti­cular, they are likely to reduce the number of teenagers who take up smoking.

Smoke and mirrors

So, this should be one of your simpler decisions. And it would be, were it not for ferocious lobbying by the tobacco industry. Its campaign is based on two main arguments: that the bans would lead to an upsurge in smuggled cigarettes and therefore cost the government huge amounts in lost revenue; and that the bans would drive small shops out of business. Let's examine these in turn.

In an "advertorial" in the New Statesman on 20 September, Steve Stotesbury, Imperial Tobacco's head of corporate affairs, said the ban "is likely to further fuel the illicit trade in tobacco products - this has certainly occurred in Ireland since their tobacco display ban came into force just over a year ago".

There is no sign from Ireland's official sales data of any such switch. This should not surprise us: for years, the tobacco industry has been seeking to distract attention from its own responsibility to curb smuggling.

In 2003, the Commons public accounts committee estimated that smuggling cost £2.8bn a year in lost revenues and that half of all the cigarettes smuggled into Britain were Imperial Tobacco products. Edward Leigh, the committee's (Conservative) chairman, accused the company of failing to help reduce these "enormous losses . . . [Imperial Tobacco] persisted in exporting large volumes to places like Andorra and Kaliningrad when it must have known that the cigarettes could not possibly be for those domestic markets."

Since then, shamed by criticism and in the face of government and EU pressure, Imperial and other tobacco companies have tightened their controls. The trade in illicit tobacco has fallen sharply. Last month, Imperial was the last of the big four tobacco companies to sign a legally binding 20-year agreement with the European Commission. The companies have the means to stamp out smuggling (including using the latest technology to distinguish genuine from counterfeit cigarette packs) and will face huge penalties if they fail to do so.

As with all crimes, smuggling will never disappear entirely. But there is no evidence that banning point-of-sale displays will reverse recent declines. In Canada, where the display ban was introduced at different times in different provinces over the past ten years, smuggling in the middle of the decade was a greater problem in provinces that had not yet imposed the ban than in those that had. Now that all provinces have banned displays, smuggling has fallen.

Old tricks

Turning to the claim that retailers will suffer badly, the evidence says: don't be fooled. For a start, we have been here before. The tobacco industry said drinkers would desert pubs in vast numbers when smoking was banned in public places three years ago. They didn't. Nor are pubs likely to suffer greatly from the ban on vending machines, as they earn little from them. If one pub were to rip its machine out, it might lose business to its rivals; but if all machines are banned, no pub will suffer significantly.

As for retailers, the evidence from Ireland is that the costs of implementing the ban have been modest. That is not to say there are no costs. After all, the main point of banning point-of-sale displays is to reduce the number of new, teenage smokers - the people who tend to be most influenced by such displays - not to prevent existing smokers from satisfying their addiction. The ban will be beneficial in the long term but the impact will be gradual. Shopkeepers need time to adjust to socially desirable change. They have it. Small retailers have three years to plan for the display ban.

In any case, efficient retailers have managed to survive the halving of the numbers of smokers since the 1970s. Instead of spending money on cigarettes, teenagers will have more money for other things. The retail sector as a whole should not suffer at all.

So, Vince, don't be taken in by the warnings from Big Tobacco. It is simply up to its old tricks, seeking to muddy the waters in order to maintain its profits as a band of merchants of death.

Peter Kellner is president of YouGov and a trustee of Ash (Action on Smoking and Health)

298 comments

David's picture

We are incessantly bombarded with 'ban smoking in public places, cars, homes blah blah blah'. It really is getting very tiresome. It's not as though any of their bright ideas work. Well, not without cracking the whip.

But I'm confused. Why on earth aren't ASH calling for all tobacco sales to be banned outright asap so that no more lives are destroyed by smoking? I mean, they keep telling us it's the biggest cause of illness and premature death. These people are full of bull, the same old drivel regurgitated ad nauseum, paid lackeys of those whose fundemental interest is controlling and thus profiting from non smoked nicotine products. As for smoking cessation services, over 98% of quit attempts fail. Why should the rest of us have to subsidise such abject failure yet hugely profitable for suppliers of NRT?

Rollo Tommasi's picture

Chris – If you’ve not already done so, then I suggest you read the BMJ study for yourself: http://www.bmj.com/content/340/bmj.c2161.full. Although you leap to a conclusion of “lies”, in fact the authors directly answer the claim that they over-stated the actual drop in emergency MI admissions in the Rapid Responses section. You may agree with what they say. You may disagree. In either case, I don’t know how you can reasonably accuse them of deliberately lying in their study – nor accuse Keith Barron of lying for referring to it.

To me, the more dishonest speech in that Commons debate came from David Nuttall. In his entire statement, he made absolutely no reference to the reason the smoking laws were introduced in the first place – the dangers of secondhand smoke. It’s clear to me he was unable to downplay these dangers in any convincing way, so he just decided to ignore the issue.

As for YouGov surveys, I agree great care is needed in preparing them. But I don’t think YouGov surveys are any less reliable than anyone else’s. If anyone wants to challenge the merits of YouGov’s work, they can always do so by referring to the survey methods used. It seems, though, that the posters here aren’t interested in that – all they want to do is throw mud at Peter Kellner.

Global Perspective's picture

Bobfm

Your might be right about the cost benefit analysis .... but you are totally ignoring the human cost of suffering when a near and dear one is diagnosed with a smoking related illness.

The idea id not to sell costlier cigs to generate enough money to treat him when he gets lung cancer... the idea is for it to be an effective deterrent so you think about quitting smoking .. and govt definitely has made a concerted quit smoking campaign .. even a non smoker like me know exactly what and where to get help .

Its like congestion charge in london... you just dont use the money to build more roads in London to ease the congestion .. you use the money to run more buses and trains so that people can give up the cars .. and the end goal is less congestion/ better environment for everybody( you use the money from cigs not just to treat the after effects but to put more resources to wean people off the habit for everybody's sake)

Junican's picture

Hi Jo.
I do not remember who said what about Rollo Tommasi. I just think that we ought not to get into personal insults. Let us stick to the facts.

But your particular problem seems to be: 'how can I persuade kids not to smoke when they are well aware that the science, as described by RT and co, is crap'.? Erm.....age range 13 to 16? I doubt that that age range could understand the words that RT uses.
What are you up to, Jo?
Get this idea.
The attitude of children to smoking is their business and the business of their parents. It has nothing to do with you. If children ask you about smoking, refer them to their parents. End of story.
I am not sure that you are genuine. Your statements are too simplistic - almost childlike.
It is almost as though you are trying to persuade someone to tell you to tell the children that smoking is OK.
No. Just like alcohol, the enjoyment of tobacco is for adults. Children should stick to sweets and chocolate - but not too much on account of the teeth.
Moderation in all things.

But is that not the problem with the anti-smoking brigade? They do not understand 'moderation' - they can only think in terms of 'zero'. That is why we have the smoking ban - only zero will do.
The same applies to the global warming lobby.

George Speller's picture

President of YuoGov eh? Does Kellner's trusteeship of the now discredited ASH have anything to do with the anti smoker slant of hid YouGov polls?

Dave Atherton's picture

@Rollo

I do not think for one second that second hand smoke induces lung cancer, but let me review your figures and prove your 6,500 are plucked out of the air.

Lets go to Cancer research and in 2008 35,261 people died of lung cancer, and 86% of lung cancer cases are smokers.

Hence: 35,261 x 14% = 4937 non smokers died of LC in 2008.

Firstly Rollo how many of the 4,937 contracted LC as a secondary cancer? Sir Bobby Robson died of LC but his initial cancer was melanoma of the skin.

John Hartson the Welsh footballer had testicular cancer and it spread to his lungs. Thank God he has survived.

Terry Fox a Canadian teenager had a leg amputated because of knee cancer and after trying to run across Canada died of LC at the age of 21.

So out of 4937 non smoking LC patients contracted it from another form of cancer?

Let's assume no one.

The SCOTH Report page 5 gives an RR of 1.25. So hence the number of excess deaths due to SHS would be 4937/5 = 987 per year.

Not 6,500.

Also Rollo if you peruse the Cancer Research graph the median age for LC is 74-79.

If you go to page 8 of SCOTH Prof Jarvis of ASH admits that non smokers breathe in 1% of an active smoker does.

So are you telling me after 50 years of smoking breathing in 99% of the smoke and finally contracting LC, a non smoker breathing in 1% or less is going to contract LC?

Rollo your hypothesis is fantasy.

http://info.cancerresearchuk.org/cancerstats/types/lung/mortality/

Rollo Tommasi's picture

Just so Junican can't accuse me of ignoring points he's made (although he has chosen to ignore many of mine), let me deal with his point about numbers of smoking deaths.

I've checked the Parliament website and can't find any reference to a debate in 2006 in which Patricia Hewitt talked of 65,000 smoking-related deaths. Googling also produces nothing of relevance.

However, google for 114,000 smoking-related deaths and you will find many references made to that figure across a wide range of sources.

So onnce again, unless Junican can point precisely to his sources, he can't expect me to answer supposed inconsistencies - especially if they don't exist at all.

Pogo's picture

@Rollo Tommasi on 23 October 2010 at 18:50:-

"Some of the comments are outright lies. For instance, when Dave A states “SCOTH quotes for LC a relative risk of 1.25 and is in epidemiological terms statistically insignificant.” Actually, SCOTH claims a relative risk of 1.24 for lung cancer which is statistically SIGNIFICANT. "

Sorry Mr Tommasi, a RR of 1.24 (which at the standard CI of 95% could easily bracket unity) would probably not even be considered significant in a major double-blind medical trial. For the type of studies under discussion there would need to be a RR of at least 2.0 or more likely 3.0 in order to indicate any form of statistical significance.

If this is the "knowledge base" from which you are shooting I guess that it's best to treat any further "contributions" from you as irrelevant.

Iro's picture

Oh Rollo,
I'm a ''she'' not a ''he''. Thank you.

Jon Roberts's picture

As a CTN shopkeeper I can say that this ban will 100% adversely affect my business. The consequences (to name but a few) will be shop closures, job losses, reduced taxes and greater monopoly power for the big supermarkets.

I feel the justification - children - is just another excuse to hammer smokers and promote a political agenda. Kids don't take up smoking because they see a picture. Only education, social mobility and social stigmas is the means to stopping them.

Tobacco is a legal product used by informed adults, why legislate against them? I don't buy the 'social' impact story as this is disproportionate. I've never come across a 40 a day smoker getting so high he goes out and starts a fight and ends up in A&E on a friday night.......... alcohol does that and yet is not given a tenth of the anti social and NHS costs attention as tobacco.

Surely a different approach to satisfy all would be more appropriate. For example, ban the sale of tobacco where food/groceries are sold. Licence shops to sell tobacco. there are so many alternatives that seem not to have been considered.

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